Job Title
Conversion UX Strategist – Landing Page Strategy & CRO

Job Description

We are looking for a Conversion UX Strategist to research businesses, understand customer intent, and plan conversion-focused landing pages that help turn visitors into leads or customers.

This is a strategy and planning role, not a website design or development role. You will understand each client’s business, target audience, offer, campaign goals, and competitors, then independently plan the landing page structure, content hierarchy, user journey, trust elements, and calls-to-action before design or development begins.

You will also prepare clear, well-organized landing page plans for internal review and client approval, ensuring each page has a explicit purpose and supports the intended conversion goal.

Key Responsibilities

- Research client businesses, products, services, target audiences, and campaign objectives.
- Understand customer intent, user needs, buying behavior, and factors that influence conversion.
- Analyze competitor websites and landing pages to identify useful insights and opportunities for differentiation.
- Plan complete landing page structures, including section order, content flow, user journey, and conversion points.
- Define content hierarchy and determine what information users need at each stage of the page.
- Identify customer objections, trust signals, proof points, benefits, FAQs, and supporting information required to build confidence.
- Plan effective calls-to-action and conversion paths based on the page objective.
- Understand how Google Ads campaigns, search intent, ad messaging, and landing page experiences work together.




- Review existing landing pages to identify gaps in clarity, relevance, user experience, and conversion potential.
- Prepare structured landing page concepts, page outlines, and recommendations for internal teams and client approval.
- Incorporate feedback and refine page plans before handing them over for design or development.
- Ensure landing page recommendations are based on research, user needs, and business goals rather than assumptions or competitor imitation.

Experience

Candidates with relevant experience in conversion strategy, UX planning, landing page strategy, content strategy, conversion rate optimization (CRO), digital marketing, or similar fields can apply.

Practical understanding, structured thinking, and the ability to develop strong landing page plans are more important than having held a specific job title.

Who Can Apply

Candidates can apply if they have:

- Strong research, analytical, and problem-solving skills.
- The ability to understand different businesses, products, services, target audiences, and customer intent.
- The ability to independently plan a complete landing page from the initial research stage through the final page outline.
- A good understanding of user journeys, content hierarchy, information architecture,



and page sequencing.
- The ability to identify customer pain points, objections, trust elements, proof points, and information needed to support conversions.
- Strong written communication and the ability to organize information into clear, logical page structures.
- An understanding of how Google Ads traffic, search intent, ad messaging, and landing pages work together.
- The ability to research competitors, extract useful insights, and develop differentiated page strategies.
- The ability to prepare clear landing page concepts and structured plans for internal and client approval.
- A good understanding of UX principles and conversion-focused website experiences.
- The ability to explain the reasoning behind page structure and content recommendations.
- A practical approach to improving landing pages based on user needs and business objectives.

Skills

Conversion Strategy · UX Strategy · Landing Page Strategy · Landing Page Planning · Conversion Rate Optimization (CRO) · Customer Journey Mapping · User Research · Competitor Research · Content Strategy · Information Architecture · Content Hierarchy · Conversion Copy Structure · Google Ads Landing Pages · Search Intent Analysis · Requirement Analysis · User Flow Planning · Client Presentation · CRO

Pay: ₹15,000.00 - ₹30,000.00 per month

Benefits:

- Cell phone reimbursement
- Health insurance
- Provident Fund

Ability to commute/relocate:

- Ghaziabad, Uttar Pradesh: Reliably commute or planning to relocate before starting work (Required)

Work Location: In person

📌 Conversion UX Strategist (Ghaziabad)
🏢 Web5G Technology
📍 Ghaziabad