Job Summary

Pickyourvacay Pvt Ltd is looking for a creative, enthusiastic, and detail-oriented Social Media Executive – Content Writer to join our team. The ideal candidate should have experience in social media management, content creation, and digital communication, with a strong understanding of social media trends and audience engagement.

The candidate will be responsible for creating engaging content, managing social media platforms, developing content calendars, and supporting the company's digital marketing initiatives, particularly within the travel and tourism industry.

Key Responsibilities

- Develop engaging, creative, and high-quality content for social media platforms, including Instagram, Facebook, LinkedIn, and other relevant channels.
- Write captions, promotional content, travel-related posts, reels scripts, blogs, and marketing copy.
- Plan, create, and manage social media content calendars aligned with business objectives and marketing campaigns.
- Manage day-to-day social media activities, including content scheduling, publishing, and audience engagement.
- Research trending topics, hashtags, travel destinations, and industry developments to create relevant content.
- Collaborate with the design and video editing teams to develop creative posts, reels, stories, and promotional materials.
- Create compelling content to promote travel packages, holiday destinations, tour offers, and company services.
- Monitor social media engagement, reach, impressions, and follower growth.
- Analyse content performance and recommend improvements to increase brand awareness and audience engagement.
- Maintain brand consistency in tone, messaging, and visual communication across all platforms.
- Support digital marketing campaigns, festive promotions, and other marketing initiatives.
- Stay updated with social media trends,



content formats, and emerging digital marketing practices.

Required Skills and Qualifications

- 1–3 years of relevant experience in social media management, content writing, or digital marketing.
- Excellent written communication skills in English And Hindi.
- Strong content creation, copywriting, and creative writing skills.
- Good understanding of Instagram, Facebook, LinkedIn, and other social media platforms.
- Knowledge of social media trends, hashtags, audience engagement, and content strategies.
- Ability to write engaging captions, promotional content, and marketing copy.
- Good research skills and attention to detail.
- Ability to manage multiple assignments and meet deadlines.
- Creative thinking and the ability to work collaboratively with different teams.

Preferred Skills

- Experience in the travel and tourism industry will be an added advantage.
- Basic knowledge of SEO and keyword research.
- Familiarity with Canva and social media scheduling tools.
- Knowledge of Instagram Reels, short-form video content, and video scripts.
- Basic understanding of social media analytics and performance reporting.
- Familiarity with AI-powered content creation tools will be an advantage.

What We Offer

- Opportunity to work with a growing travel and tourism company.
- Exposure to creative content development and digital marketing activities.
- A collaborative and professional working environment.
- Opportunities to develop content creation and social media marketing skills.

Job Details

Location: Egmore, Chennai
Work Mode: Work From Office
Working Hours: 10:00 AM to 7:00 PM
Working Days: Monday to Saturday
Experience Required: 1–3 Years
Job Type: Full-Time, Permanent

Pay: ₹20,000.00 - ₹30,000.00 per month

Benefits:

- Versatile schedule
- Paid time off
- Provident Fund

Work Location: In person

📌 Social Media Executive (Egmore)
🏢 PICKYOURVACAY
📍 Egmore