Experience: 2–3 years, preferably in an advertising agency

Key Responsibilities

- Develop creative strategies aligned with brand objectives and campaign goals.
- Translate client briefs into strategic insights, creative concepts, and compelling copy.
- Write engaging copy for campaigns, social media, digital ads, and brand communication.
- Research audience behaviour, market trends, competitors, and cultural insights.
- Participate in brainstorming sessions to develop innovative campaign ideas and creative routes.
- Contribute to brand positioning, messaging, and tone-of-voice development.
- Collaborate with creative, design, and account teams to ensure cohesive campaign execution.
- Assist in preparing pitch decks, creative presentations, and strategy documents.
- Analyse campaign performance and derive insights to improve creative effectiveness.




- Manage multiple projects while ensuring quality and meeting deadlines.

Requirements

- Solid copywriting, storytelling, and conceptual thinking skills.
- Basic understanding of brand strategy, consumer insights, and advertising campaigns.
- A curious mindset with an interest in culture, trends, and consumer behaviour.
- Strong communication, research, and presentation skills.
- Prior experience in an advertising or creative agency is preferred.

Pay: ₹50,000.00 - ₹60,000.00 per month

Application Question(s):

- Do you have experience working in an advertising agency?
- Where are you based in Mumbai?
- How many years of experience do you have working in an advertising agency?

Work Location: In person

📌 Copywriter (Mumbai)
🏢 De Works Communications
📍 Mumbai