1. Sales targets and revenue

- Achieve monthly, quarterly and annual targets for units sold and sales value
- Drive bookings across inventory types, including slow-moving units and premium floors or towers
- KPIs: units booked vs. target, sales value (₹) vs. target, average realisation per sq ft vs. price list

2. Lead generation and follow-up

- Handle inbound enquiries from digital campaigns, portals, walk-ins and channel partners
- Generate leads through references, corporate tie-ups, events and local networking
- Follow up in the CRM within defined timelines
- KPIs: leads handled per month, first response time (e.g. within 30 minutes to 1 hour), follow-up compliance %

3. Site visits and conversion

- Schedule and conduct site visits, show-flat walkthroughs and project presentations
- Convert visits into bookings through needs assessment, objection handling and negotiation
- KPIs: lead-to-visit %, visit-to-booking %, number of repeat visits converted

4. Customer relationship and closure

- Guide customers on pricing, payment plans, home loans, taxes, stamp duty and registration
- Coordinate with banks and loan agents for sanction and disbursement
- KPIs: booking-to-agreement turnaround, loan sanction rate, customer satisfaction score

5. Documentation and collections

- Complete booking forms, KYC, allotment letters and agreements accurately
- Coordinate with the legal and accounts teams,



and follow up on milestone-linked payment demands
- KPIs: documentation error rate, collections vs. demand raised, overdue instalments recovered

6. Channel partner management

- Build and maintain relationships with brokers and channel partners
- Brief partners on offers and inventory, and ensure timely brokerage processing
- KPIs: active channel partners, bookings sourced through partners %, brokerage dispute count

7. CRM, reporting and market intelligence

- Update the CRM daily with lead status, remarks and next actions
- Submit daily and weekly sales reports and the pipeline forecast
- Track competitor pricing, offers, launches and customer feedback
- KPIs: CRM updated daily, forecast accuracy, number of market inputs shared

8. Compliance and ethics

- Share only RERA-registered information, approved plans and authorised pricing
- Avoid unapproved commitments on possession dates, discounts or specifications
- KPIs: zero compliance violations, zero customer complaints on misrepresentation

9. Cancellations and post-sale support

- Reduce cancellations through regular communication and prompt resolution of queries
- Assist with possession, registration and handover coordination
- KPIs: cancellation rate, query resolution time

Pay: ₹25,000.00 - ₹30,000.00 per month

Work Location: In person

📌 Senior Sales Executive (Ahmedabad)
🏢 Rashmi Engicon
📍 Ahmedabad