The role

You’ll own how MindPlus is positioned, marketed, and grown from the first Instagram post to the product roadmap. You’ll work directly with leadership, clinicians, engineering and sales with real budget and real data to back your ideas.

What you’ll do

Strategy and product

- Run market research and competitor analysis, and identify priority segments.
- Define MindPlus positioning and messaging that sets us apart in each market.
- Write business cases, covering use cases, revenue, and ROI, and turn strategy into clear requirements for engineering.
- Build the product roadmap and lead launches from prototype to market.

Growth and digital marketing

- Plan and run SEO, SEM, and AEO (visibility in AI-driven search), plus Google and Meta ads, email, and display campaigns.
- Manage the marketing database and lead pipeline across the app and at-home businesses.
- Run experiments and conversion tests, and shift spend toward what performs.

Brand and social

- Build our presence on Instagram, Facebook, and other platforms: strategy, content, community, and page optimization.
- Shape a warm, human, stigma-free voice for mental wellness.
- Manage reputation with the customer relations and sales teams.

Experience and conversion

- Work with internal teams to build and optimize landing pages and user journeys.
- Instrument conversion points and analyze the full patient journey across channels.

Partnerships and innovation





- Collaborate with hospital departments and manage media agency and vendor relationships.
- Evaluate emerging marketing technologies, including AI tools, and recommend what to adopt.

Your scoreboard

- Sales revenue
- Patient count
- Patient lifetime value
- Patient acquisition cost (CAC)
- Patient Attrition rate)
- Reach
- Engagement rate
- Conversion rates
- Marketing return on investment (MROI)

You might be a fit if you

- Have 3-5 years in growth, digital or product marketing, ideally in healthcare, Pharma, apps, or consumer brands.
- Are comfortable with GA4, ad platforms, CRM and email tools.
- Are analytical and creative, and enjoy turning data into decisions.
- Already use AI tools in your daily work.
- Prefer owning outcomes to following instructions.
- Care about mental health and want your work to matter.

What you’ll get

- Startup-level ownership with the backing of a profitable, established hospital
- A meaningful budget to test and scale your ideas
- Direct exposure to leadership, and visibility for your results
- Experience across app-based, at-home, and hospital business models in multiple markets
- Fast-track growth as Mind Plus scales

Job Type: Full time

Pay: ₹50,000.00 - ₹70,000.00 per month

Application Question(s):

- Salary expectation?

Education:

- Bachelor's (Preferred)

Experience:

- Digital marketing: 4 years (Preferred)

Work Location: In person

📌 Team Lead - Digital Marketing (Ludhiana)
🏢 Mind Plus Healthcare
📍 Ludhiana