JD – SEO / PPC

ROLE: SEO / PPC Executive

LOCATION: Mumbai (Marol-Andheri)

WORKING DAYS: Monday to Friday

KEY RESPONSIBILITIES:
PPC

- Plan, create, and manage PPC campaigns across platforms like Google Ads, Bing, and social media.
- Conduct in-depth keyword research, audience segmentation, bid management, and budget allocation.
- Optimize ad copy, landing pages, and bidding strategies to boost conversion rates.
- Monitor and analyze campaign performance, and generate reports on key KPIs and ROI.
- Experiment with and implement recent PPC strategies to enhance campaign efficiency and effectiveness.
- Coordinate with creative and content teams to develop engaging and high-performing ad creatives.

SEO

- Develop and implement effective SEO strategies to improve organic search rankings.
- Perform keyword research, competitive analysis, and identify growth opportunities.
- Optimize website content, meta tags, headings, and URLs in accordance with SEO best practices.
- Conduct technical SEO audits and collaborate with developers for necessary improvements.
- Monitor SEO performance using tools like Google Analytics, Google Search Console,



SEMrush, Ahrefs, etc.
- Build and manage link-building strategies to enhance domain authority.
- Stay up to date with the latest SEO trends, algorithm updates, and industry best practices.

REQUIREMENT:

- Bachelor’s degree in Marketing, Business, or a related field.
- Proven experience managing and optimizing both SEO and PPC campaigns.
- Proficiency with tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, etc.
- Hands-on experience with Google Ads, Bing Ads, and paid social media advertising platforms.
- Strong analytical skills and the ability to translate data into actionable insights.
- Excellent communication and organizational abilities.
- Capable of managing multiple projects and meeting deadlines in a dynamic, fast-paced environment.

Job Type: Full-time

Pay: ₹10,971.68 - ₹24,679.75 per month

Experience:

- PPC Campaign Management: 1 year (Preferred)

Location:

- Andheri, Mumbai, Maharashtra (Required)

Work Location: In person

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