Product Marketing Specialist – AI & Enterprise Solutions

Job Description

Experience: 2+ YearsLocation: Bengaluru / HybridEmployment Type: Full-time

About the Role

We are looking for an experienced Product Marketing professional to support product positioning, go-to-market strategy, demand generation, sales enablement, and business growth in a quick-paced startup environment.

The ideal candidate should understand the product, target customers, market landscape, and competitive environment, and turn these insights into clear messaging, compelling content, and effective campaigns that build market awareness, support sales activities, contribute to pipeline development, and drive business growth.

Key Responsibilities

- Support the execution of Product Marketing and Go-to-Market (GTM) initiatives for our Enterprise AI solution.
- Support product positioning, messaging, and value proposition development for target industries and customer segments.
- Conduct market, competitor, industry, and customer research to identify opportunities and provide inputs to marketing and GTM activities.
- Understand customer needs, buyer priorities, industry trends, and sales feedback, and use these insights to improve messaging, content, and campaigns.
- Plan and execute marketing campaigns to build product awareness, generate demand, and support pipeline development.
- Work closely with Product, Sales, and Business Development teams to support sales activities and business growth.
- Create compelling product marketing and sales enablement content, including presentations, solution briefs, use cases, case studies, and other customer-facing materials.
- Support B2B outreach, lead-generation, industry events, networking, and brand-building initiatives.
- Track campaign performance, lead response, engagement,



and relevant marketing metrics to continuously improve marketing activities.
- Take ownership of assigned marketing initiatives from planning through execution and follow-up.

What We’re Looking For

- 2+ years of experience in Product Marketing, B2B Marketing, Growth Marketing, or a related role, preferably in enterprise technology.
- Experience marketing enterprise software, SaaS, PaaS, AI platforms, or other technology solutions to global B2B markets.
- Experience supporting product positioning, messaging, go-to-market initiatives, demand generation, and campaign execution.
- Understanding of enterprise buying cycles, target customer segments, and the needs of business and technology decision-makers.
- Ability to understand customer needs, industry trends, competitive landscape, and sales feedback and translate them into effective marketing activities.
- Experience creating product marketing content, sales enablement materials, campaigns, use cases, and other customer-facing collateral.
- Good understanding of B2B lead generation, digital marketing, account-focused outreach, and pipeline-support activities.
- Strong written and verbal communication, collaboration, and stakeholder management skills.
- Hands-on, execution-focused approach with the ability to take ownership of assigned initiatives.
- Comfortable working in a fast-paced and evolving startup environment.

Key Skills

Product Marketing | GTM Execution | Product Positioning & Messaging | Enterprise AI & PaaS Marketing | Market & Competitive Research | Demand Generation | B2B Outreach | Lead Generation | Pipeline Support | Sales Enablement | CRM Tools | Presentations & Sales Collateral | Strategic Communication | Networking & Brand Building

Pay: ₹328,000.00 - ₹1,500,000.00 per year

Work Location: Hybrid remote in Whitefield, Bengaluru, Karnataka

📌 Product Marketing Specialist – AI & Enterprise Solutions (Whitefield)
🏢 VRIO Digital Services
📍 Whitefield