Key Responsibilities

A. Sales Management

- Develop and implement sales strategies to achieve monthly and annual targets.
- Ensure daily sales targets are achieved across all branches.
- Monitor the performance of Branch Development Managers (BDMs), Business Development Executives (BDEs), and other sales staff.
- Prepare sales forecasts, action plans, and performance reports.
- Identify new business opportunities and expand the customer base.
- Monitor customer visits, enquiries, orders, conversions, and sales closures.
- Coordinate with branch teams to improve sales performance.

B. Marketing Management

- Develop and execute marketing plans to promote company products and services.
- Plan digital marketing campaigns, social media promotions, and other advertising activities.
- Coordinate with the digital marketing team for posters, promotional videos, advertisements, and product campaigns.
- Identify new markets and promotional opportunities.
- Monitor the effectiveness of marketing campaigns and suggest improvements.
- Ensure consistent branding and promotional activities across all branches.

C. Team Management

- Set clear targets and responsibilities for sales and marketing employees.
- Conduct regular team meetings and performance reviews.
- Guide, motivate, and train the sales team to improve productivity.
- Review daily activity reports and follow up on pending tasks.
- Coordinate with HR regarding recruitment, training, attendance, and employee performance issues.
- Ensure employees follow company policies, reporting procedures, and management instructions.

D. Customer Relationship Management

- Develop and maintain relationships with key customers and business partners.




- Identify customer requirements and ensure timely follow-up.
- Resolve major customer complaints in coordination with the Operations Manager.
- Develop strategies to improve customer retention and repeat business.
- Monitor customer feedback and competitor activities.

E. Business Development

- Identify new territories, market segments, and potential customers.
- Develop strategies to increase sales volume and market share.
- Build relationships with distributors, retailers, bakeries, and other relevant business customers.
- Analyse market trends, customer demand, and competitor pricing.
- Recommend new products, promotional schemes, and sales opportunities to management.

F. Sales Collection and Outstanding Monitoring

- Coordinate with Accounts and the sales team to improve payment collections.
- Monitor overdue customer payments, particularly outstanding amounts above 60 and 90 days.
- Develop customer-wise collection plans and ensure timely follow-up.
- Balance recent sales growth with effective credit control.
- Escalate high-risk outstanding accounts to management.

G. Reporting and Performance Monitoring

- Submit daily, weekly, and monthly sales and marketing reports to the MD.
- Review branch-wise sales performance against targets.
- Monitor marketing expenditure and campaign results.
- Analyse sales growth, conversion rates, customer acquisition, and collection performance.
- Prepare corrective action plans whenever targets are not achieved.
- Present monthly performance reviews with achievements, challenges, and future plans.

Pay: ₹20,000.00 - ₹25,000.00 per month

Benefits:

- Cell phone reimbursement

Work Location: In person

📌 Sales and Marketing Manager (Mankave)
🏢 Green Malabar Trading Kochi
📍 Mankave