The Sales & Marketing Manager is responsible for driving vehicle sales, developing marketing strategies, generating leads, managing the sales team, improving customer satisfaction, and achieving dealership revenue and profitability targets. The role involves coordinating showroom sales, digital marketing, promotions, customer relationship management, and business development activities.
Key ResponsibilitiesSales Management
- Develop and achieve monthly, quarterly, and annual vehicle sales targets.
- Manage and motivate the sales team to achieve individual and dealership targets.
- Monitor daily enquiries, leads, test drives, bookings, deliveries, and cancellations.
- Develop strategies to improve enquiry-to-booking and booking-to-delivery conversion.
- Ensure effective follow-up with prospective and existing customers.
- Monitor competitor pricing, offers, products, and market activities.
- Coordinate with finance, insurance, accessories, and service departments to increase overall dealership revenue.
- Ensure proper showroom presentation and adherence to company sales processes.