• Develop and execute digital marketing strategies aligned with business goals. • Plan and manage campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other relevant platforms. • Monitor campaign performance, budgets, CPL, CPA, CTR, ROI, and ROAS, and optimize accordingly. • Manage SEO activities including keyword research, on-page SEO, technical SEO, and website optimization. • Plan and manage social media and content activities in coordination with the creative/content team. • Generate and improve qualified B2B leads through digital channels. • Track website, SEO, social media, and campaign performance using GA4, Google Search Console, Ads platforms, and CRM. • Conduct competitor research and identify opportunities for digital growth. • Coordinate with Sales, Content, Design, and other teams for effective campaign execution.

We are looking for an experienced Digital Marketing Manager to develop and execute digital marketing strategies that improve online visibility, generate qualified leads, and support business growth.

The candidate should have hands-on experience in Performance Marketing, SEO, Social Media, Lead Generation, and Digital Analytics .

Key Responsibilities:





- Develop and execute digital marketing strategies aligned with business goals.
- Plan and manage campaigns across Google Ads, Meta Ads, LinkedIn Ads , and other relevant platforms.
- Monitor campaign performance, budgets, CPL, CPA, CTR, ROI, and ROAS , and optimize accordingly.
- Manage SEO activities including keyword research, on-page SEO, technical SEO, and website optimization.
- Plan and manage social media and content activities in coordination with the creative/content team.
- Generate and improve qualified B2B leads through digital channels.
- Track website, SEO, social media, and campaign performance using GA4, Google Search Console, Ads platforms, and CRM .
- Conduct competitor research and identify opportunities for digital growth.
- Coordinate with Sales, Content, Design, and other teams for effective campaign execution.

Required Skills:

- Strong knowledge of Digital & Performance Marketing .
- Hands-on experience with Google Ads, Meta Ads, and LinkedIn Ads .
- Valuable understanding of SEO, Social Media, and Content Marketing .
- Knowledge of GA4 and Google Search Console .
- Understanding of CPL, CPC, CTR, CPA, ROI, and ROAS .
- Experience in B2B lead generation .

📌 Digital Marketing Manager (Lucknow)
🏢 Edunext Technologies
📍 Lucknow