A Social Media Handler with Ads Specialist manages organic brand channels while building and optimizing paid advertising campaigns to drive leads and sales.

Job Overview

- Role Title: Social Media Manager & Paid Ads Specialist
- Department: Marketing
- Employment Type: Full time In-Office

Key Responsibilities

- 1. Social Media Management & Organic Growth
- Plan, create, and schedule daily/weekly content (reels, posts, stories, and copy) across platforms like Instagram, Facebook, LinkedIn, X, and YouTube according to an editorial calendar.2. Paid Social Advertising & Campaigns
- Design, launch, and manage paid ad campaigns on platforms like Meta Ads Manager (Facebook & Instagram) and LinkedIn Campaign Manager.
- Conduct audience segmentation, competitor analysis,



and keyword/interest targeting to reach ideal customer profiles.

Required Skills & Qualifications

- Platform Proficiency: Deep familiarity with Meta Ads Manager, Instagram, LinkedIn, and social scheduling/analytics tools
- Technical Knowledge: Understanding of conversion APIs, pixel installation, audience lookalikes, and basic copywriting.
- Analytical Skills: Proficiency in Google Analytics, Excel / Google Sheets, and native platform insights to read and act on data.

Pay: ₹15,000.00 - ₹20,000.00 per month

Work Location: In person

📌 Social Media Handler (Ludhiana)
🏢 Vardhman Finserv
📍 Ludhiana