About the Role

We are looking for an enthusiastic and technically sound Sales Engineer – Industrial Automation to develop and grow our Automation Products business.

The candidate will be responsible for identifying new business opportunities, developing relationships with OEMs, Panel Builders, System Integrators and Industrial Customers, understanding their technical requirements and providing suitable automation solutions.

The role requires a combination of technical product knowledge, consultative selling, customer development and strong follow-up skills.

Key Responsibilities

Sales & Business Development

- Develop new customers and generate business opportunities for industrial automation products.
- Identify and approach OEMs, Panel Builders, System Integrators and End Users.
- Make regular customer visits and understand upcoming projects and requirements.
- Generate enquiries, prepare quotations and actively follow up until order closure.
- Develop new accounts while maintaining strong relationships with existing customers.
- Achieve monthly, quarterly and annual sales targets.
- Maintain a healthy sales pipeline and provide regular sales forecasts.
- Identify opportunities for cross-selling and increasing product penetration.

Technical Sales

- Understand customer applications and recommend suitable products and solutions.
- Have working knowledge of:
- PLC
- HMI
- VFD / Drives
- Contactors & Motor Control
- MCCB / MCB / RCCB
- Relays
- Control & Signalling Devices
- Industrial Automation Components
- Energy Monitoring / Power Management Products
- Understand basic electrical control panels, motor control and industrial automation architecture.
- Prepare product selections and technical/commercial quotations in coordination with the internal technical team.




- Conduct product presentations and technical discussions with customers.
- Coordinate with OEMs, panel builders and engineering teams for technical clarifications.

Customer & Market Development

- Build strong relationships with purchase, design, electrical, maintenance and project teams.
- Identify upcoming projects and obtain information about customer requirements.
- Develop new territories, customers and market segments.
- Monitor competitor products, pricing and market trends.
- Collect market feedback and communicate customer requirements to the management.

Internal Coordination

- Coordinate with the quotation, procurement, technical and operations teams for timely execution of orders.
- Follow up on pending quotations, purchase orders, deliveries and payments where required.
- Maintain accurate records of customer visits, enquiries, quotations and order status.
- Ensure timely communication with customers throughout the sales cycle.

Preferred Customer Segments

Experience working with any of the following will be an advantage:

- OEMs
- Panel Builders
- System Integrators
- Packaging Machinery OEMs
- Food & Beverage Industry
- Pharmaceutical Industry
- Water & Wastewater
- Manufacturing Industries
- Process Industries
- Infrastructure & Industrial Projects

Preferred Product / Brand Experience

Experience in selling products from brands such as:

Schneider Electric | ABB | Siemens | L&T; | Phoenix Contact | Rockwell Automation | Mitsubishi | Delta | Omron





Experience with Schneider Electric Automation products will be particularly valuable.

Candidate Profile

We are looking for someone who is:

- Technically strong and comfortable discussing electrical and automation products.
- Confident in meeting customers and developing new business.
- Positive at communication, negotiation and follow-up.
- Self-driven and target-oriented.
- Willing to travel for customer meetings and business development.
- Capable of converting technical requirements into commercial opportunities.
- Able to independently manage a sales territory/customer portfolio.
- Comfortable working with OEMs, panel builders and industrial customers.

Key Skills

Technical Skills

- Industrial Automation
- PLC / HMI / VFD
- Electrical Switchgear
- Motor Control
- Control Panels
- Basic Electrical Engineering

Sales Skills

- B2B Sales
- Technical Sales
- Lead Generation
- Customer Visits
- Enquiry Generation
- Quotation Follow-up
- Negotiation
- Order Conversion
- Customer Relationship Management

Performance Parameters

The candidate will be evaluated on:

- New customer acquisition
- Enquiry generation
- Sales conversion
- Monthly / annual sales achievement
- Customer development
- Sales pipeline
- Repeat business
- Collection coordination
- Product and market development

What We Offer

- Opportunity to work across Industrial Automation and Electrical Products
- Exposure to OEMs, panel builders and industrial customers
- Opportunity to develop technical and commercial expertise
- Performance-based growth opportunities
- A dynamic and growing industrial business environment

Pay: ₹30,000.00 - ₹60,000.00 per month

Benefits:

- Leave encashment
- Paid sick time

Work Location: In person

📌 Sales Engineer (Peenya)
🏢 VSPIAS ECOAUTOMATION
📍 Peenya