JOB DESCRIPTION - SOCIAL MEDIA MARKETING TRAINEE(Piad + Organic)

Key Responsibilities:

- Assist in planning, creating, and managing social media campaigns across platforms such as Facebook, Instagram, and LinkedIn.
- Support the development of monthly social media content calendars.
- Assist in writing engaging captions, social media posts, ad copies, and promotional content.
- Coordinate with the design and content teams to create platform-specific creatives, videos, and other digital content.
- Schedule and publish content across different social media platforms.
- Monitor comments, messages, mentions, and audience interactions regularly.
- Assist in identifying current social media trends, relevant hashtags, and content opportunities.
- Conduct competitor research and analyse their social media strategies and performance.
- Support the setup and management of paid social media campaigns, particularly on Meta Ads (Facebook & Instagram) under the guidance of senior team members.
- Assist in setting up Meta Ads campaigns, ad sets, audiences, placements, budgets, and ads based on campaign objectives.
- Develop a basic understanding of Meta campaign objectives, including Awareness, Traffic, Engagement, Leads, and Sales.
- Assist in audience research and setup, including interest-based, custom, lookalike, retargeting, and other relevant audiences.
- Assist in conducting A/B testing of social media creatives, captions, audiences, placements, and ad formats.
- Monitor paid campaign performance and identify basic trends or areas that may require optimisation.
- Assist senior team members with campaign optimisation, including budget adjustments, audience refinement, creative testing, and performance improvements.
- Track important performance metrics,



including reach, impressions, engagement rate, CPM, CPC, CTR, cost per lead, leads, conversions, ROAS, and follower growth, depending on the campaign objective.
- Prepare basic organic and paid social media performance reports under the guidance of senior team members.
- Assist in budget tracking and ensure paid campaigns are paced appropriately.
- Maintain campaign trackers and keep records of campaign updates, creatives, budgets, and performance.
- Assist with basic Meta Ads troubleshooting, such as checking campaign delivery, ad disapprovals, audience issues, and other common campaign-related concerns.
- Continuously learn and contribute ideas to improve brand awareness, audience engagement, lead generation, and campaign performance.

Eligibility

- Candidates who have completed a Digital Marketing Certification or Social Media Marketing Certification will be considered.
- Candidates with 6 months to 1 year of prior experience in Social Media Marketing or Digital Marketing will be preferred.
- Freshers with relevant certification and a robust interest in Social Media Marketing and Paid Advertising are encouraged to apply.
- Candidates should possess good written communication skills, creativity, and a basic understanding of major social media platforms.
- Candidates should have a basic understanding of Meta Ads or a willingness to learn paid advertising and campaign management.
- Basic knowledge of Meta Ads Manager, social media analytics, or digital marketing tools will be an added advantage.
- Candidates should be comfortable working with data, learning from campaign performance, and taking guidance from senior team members.

Benefits:

- Leave encashment
- Paid sick time

Work Location: In person

📌 Social Media Marketing Trainee (Kharghar)
🏢 Semtitans Digital Private
📍 Kharghar