Key Responsibilities

- Plan and execute digital marketing campaigns across social media platforms, search engines, and other digital channels.
- Manage company social media accounts, including LinkedIn, Instagram, Facebook, and YouTube.
- Create engaging content for social media posts, blogs, website updates, and promotional campaigns.
- Implement SEO strategies to improve website rankings, organic traffic, and online visibility.
- Assist in planning and managing paid advertising campaigns using Google Ads and Meta Ads.
- Generate leads through digital marketing campaigns and monitor campaign performance.
- Analyze marketing metrics using tools such as Google Analytics and Google Search Console.
- Prepare weekly and monthly digital marketing performance reports.
- Coordinate with internal teams to promote company services, products, events, and initiatives.
- Conduct competitor research, keyword research, and digital market analysis.
- Support email marketing, landing-page optimization, and marketing automation activities where required.
- Stay updated on digital marketing trends, platform updates, and best practices.

Required Skills

- Basic understanding of SEO, SEM, social media marketing, and content marketing.




- Knowledge of Google Analytics, Google Search Console, Google Ads, and Meta Business Suite.
- Good written and verbal communication skills.
- Creative thinking and content-writing abilities.
- Basic knowledge of Canva or other graphic design tools.
- Ability to analyze campaign performance and prepare reports.
- Strong organizational skills and attention to detail.
- Willingness to learn current tools and digital marketing techniques.

Educational Qualifications

- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Candidates with relevant digital marketing certifications or practical project experience will be preferred.

Performance Indicators (KPIs)

- Website traffic and organic search growth.
- Social media reach, engagement, and follower growth.
- Qualified leads generated through digital channels.
- Paid campaign performance and cost per lead.
- Content publishing consistency and campaign completion.
- Marketing conversion rates and reporting accuracy

Pay: ₹13,000.00 - ₹29,000.00 per month

Benefits:

- Cell phone reimbursement

Work Location: In person

📌 Digital Marketing Specialist (Salem)
🏢 EMATIX EMBEDDED AND SOFTWARE SOLUTIONS
📍 Salem