Overview

Designations: Senior Manager / Group Head / Associate Director / Senior Director / Vice PresidentExperience: 5–15 YearsLocation: Mumbai / Gurgaon

About the Role

Publicis Groupe is looking for experienced professionals in Integrated Media Investment to drive media buying, investment strategy, commercial negotiations, and value optimisation across traditional and digital media channels.

The role involves managing media investments across TV, Print, Radio, Digital, and other relevant media platforms, ensuring effective budget utilisation, competitive commercial terms, and campaign delivery aligned with client objectives. The position offers opportunities to work across strategic planning, media negotiations, client management, team leadership, and integrated investment solutions, depending on the level of seniority.

Key Responsibilities

1. Integrated Media Investment & Strategy

• Develop and execute integrated media investment strategies aligned with client objectives, target audiences, and campaign KPIs.

• Drive media investments across traditional/mainline channels,



including TV, Print, and Radio, as well as digital media platforms.

• Evaluate media opportunities and recommend effective investment allocations across channels.

• Identify opportunities to improve media efficiency, campaign reach, cost effectiveness, and overall value delivery.

• Collaborate with media planning, strategy, and digital teams to align investment decisions with campaign objectives.

2. Media Buying & Commercial Negotiations

• Lead media buying and commercial negotiations with broadcasters, publishers, media owners, digital platforms, and other partners.

• Drive rate benchmarking, inventory planning, media deals, and value optimisation across channels.

• Negotiate competitive rates, added-value opportunities, commercial agreements, and annual investment commitments.

• Build and maintain solid relationships with key media partners and industry stakeholders.

• Evaluat

📌 Senior Manager (Gurugram)
🏢 Publicis Groupe Holdings
📍 Gurugram