We're looking for a passionate and data-driven person to own the SEO & SEM section of the marketing funnel for Beagle Security. You'll be in charge of all online acquisition marketing, managing the strategy, execution, and optimization across SEO & SEM with a strong focus on generating ROI.
Beagle Security is a SaaS-based web application penetration testing tool that helps companies identify vulnerabilities on their website & APIs before hackers exploit them. Currently used by 1500+ customers across 90+ countries to improve their website security.
Key Responsibilities
- Plan, implement and manage our SEO strategy
- Drive keyword strategy, discovery and expansion of keyword opportunities and link building initiatives
- Work with development team to ensure SEO best practices are properly implemented
- Track, report and analyze website analytics, pay-per-click (PPC) initiatives and campaigns
- Optimize copy and landing pages for paid marketing campaigns
- Collaborate with the marketing team to integrate and complement marketing strategies across multiple channels
Qualifications
- Proven results in SEO/SEM or similar role (Prior experience working in SaaS is a plus)
- Well-versed in performance marketing, conversion and customer acquisition
- Ability to analyze data and provide recommendations to improve our SEO/SEM performance
- Experience working with SEO, SEM and website analytics tools
- Familiar with A/B testing and running growth experiments
- Up to date with the latest SEO/SEM trends and best practices
- Critical thinker and problem-solving skills
- Ability to work independently with minimal supervision and comfortable working in a fast-paced setting
Skills:- Search Engine Optimization (SEO), Search Engine Marketing (SEM), Web Analytics, Content Marketing and PPC