Job description

We are looking for a data-driven and strategic Performance Marketing Specialist to manage and optimize our digital advertising campaigns across various channels. The ideal candidate will be responsible for developing, executing, and analyzing ROI-focused campaigns to drive user acquisition, conversions, and revenue growth.

Key Responsibilities:

- Plan, manage, and optimize paid campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, YouTube, and other performance marketing platforms.
- Monitor and analyze performance metrics daily (CPC, CTR, CPA, ROAS, conversion rates, etc.) to maximize campaign effectiveness.
- Conduct A/B testing on ad creatives, landing pages, and campaign strategies to improve performance.
- Collaborate with design and content teams to create compelling ad copy, creatives, and landing pages.
- Develop customer acquisition strategies aligned with business goals and target audiences.
- Use analytics tools (Google Analytics, Meta Pixel, etc.) to generate insights and make data-driven decisions.




- Manage performance marketing budgets and ensure efficient spend allocation across channels.
- Stay up to date with digital marketing trends, tools, algorithm updates, and best practices.

Requirements:

- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 2+ years of experience in performance marketing, digital advertising, or growth marketing.
- Proven track record of running successful paid campaigns with measurable ROI.
- Proficiency in Google Ads, Meta Ads Manager, Google Analytics, and other performance tools.
- Solid understanding of online conversion funnels, attribution models, and customer journeys.
- Excellent analytical, communication, and project management skills.
- Familiarity with tools like SEMrush, Ahrefs, Hotjar, HubSpot, or similar is a plus.
- Experience with eCommerce, SaaS, or B2B marketing (optional, based on your business).

Skills:- Digital Marketing, Social Media Marketing (SMM), Google Adsense and Paid Promotions

📌 Perforance Marketing (Kazhakkoottam)
🏢 Voicene Technologies
📍 Kazhakkoottam