Overview

Location: Bengaluru / Mumbai / Gurgaon (Hybrid)Experience: 1 to 12 years Designation: Analyst / Group Head / Director – Data Science & Advanced Analytics

Role Overview

Publicis Groupe is looking for professionals in Data Science & Advanced Analytics to transform complex data into actionable business insights and support data-driven marketing and media decisions. The role involves marketing analytics, statistical modelling, measurement, performance evaluation, dashboarding, and stakeholder management.

The position offers opportunities across multiple levels, from hands-on analytical execution to strategic leadership, client consulting, and team management. The scope of responsibilities will depend on the candidate’s experience, technical expertise, and leadership capabilities.

Key Responsibilities

1. Marketing Analytics & Business Insights

• Analyse marketing, media, brand, and business data to identify trends, performance gaps, and growth opportunities.

• Translate analytical findings into actionable recommendations that support business and marketing objectives.





• Develop KPI frameworks to measure brand health, campaign effectiveness, sales performance, and return on investment.

• Collaborate with media planning, buying, strategy, and account management teams to integrate analytics into campaign decisions.

• Present insights and recommendations to internal stakeholders and clients.

2. Data Science & Statistical Modelling

• Develop and apply statistical models and analytical methodologies to solve business and marketing challenges.

• Work on Marketing Mix Modelling (MMM), attribution, incrementality testing, causal inference, forecasting, and media effectiveness measurement, as relevant to the role.

• Apply statistical and machine learning techniques to identify key performance drivers and evaluate marketing effectiveness.

• Design measurement frameworks to assess the impact of media investments and marketing initiatives.

• Support the inte

📌 Analyst /Group Head / Director - Data Science & Advanced Analytics (Gurugram)
🏢 Publicis Groupe Holdings
📍 Gurugram