Overview

Designations: Manager / Senior Director/ Associate Vice PresidentExperience: 3–14 years, depending on designationLocation: Mumbai / Gurgaon

About the Role

Publicis Groupe is looking for strategic professionals across multiple levels to develop integrated, consumer-centric, and data-led media strategies aligned with client business and marketing objectives.

The role involves translating business challenges into actionable strategic recommendations by leveraging consumer insights, market intelligence, media opportunities, and campaign performance data. The individual will collaborate with media planning, investment, digital, analytics, creative, and client leadership teams to deliver integrated solutions and measurable business outcomes.

The scope of responsibilities will vary by designation, from developing media strategies and generating insights to leading strategic direction across key accounts, managing senior client relationships, and driving strategic growth.

Key Responsibilities

1. Integrated Media Strategy





• Develop integrated media strategies aligned with client business objectives, marketing priorities, and campaign goals.

• Translate business challenges into clear media objectives, strategic frameworks, and actionable recommendations.

• Drive strategic thinking across digital and traditional media channels, including TV, Print, Radio, and emerging platforms, as relevant.

• Lead annual, quarterly, and campaign-level strategic planning.

• Develop media approaches that balance reach, frequency, engagement, consideration, and business outcomes.

2. Consumer Insights & Market Intelligence

• Develop audience, consumer, and category insights to inform media strategy and investment decisions.

• Analyse consumer behaviour, media consumption patterns, competitive activity, and market trends.

• Leverage research, market data, campaign performance, and industry intelligence to identify growth opportunities.

• Translate complex data into transparent

📌 Manager / SD / AVP - Brand Strategy (Gurugram)
🏢 Publicis Groupe Holdings
📍 Gurugram