13 Oct
|
Weekday AI
|
Bengaluru
13 Oct
Weekday AI
Bengaluru
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Experience: 1+ yrs
Location: Bengaluru
Job Type: Full time
We are looking for a proactive and creative Marketing Specialist to support marketing strategy, product positioning, content development, and go-to-market initiatives for AI-powered B2B technology solutions.
This role is ideal for someone who enjoys working across multiple areas of marketing, from market research and messaging to campaign execution and performance analysis. You will collaborate with Product, Sales, and Marketing teams to strengthen brand visibility, communicate product value, and support business growth in a fast-paced technology environment.
Key Responsibilities
• Support go-to-market (GTM) strategies for new products, features, and product launches.
• Create marketing content, including blogs, social media posts, email campaigns, case studies, and promotional materials.
• Conduct market research and competitor analysis to identify industry trends, customer needs, and growth opportunities.
• Collaborate with Product and Engineering teams to gather product insights and support product roadmap discussions.
• Assist in defining and refining product messaging, positioning, and value propositions.
• Work with Sales and Product teams to develop pitch decks, presentations, product briefs, and sales collateral.
• Support the planning and execution of marketing campaigns across digital channels.
• Assist in managing website content, SEO initiatives, and organic visibility.
• Track campaign performance and prepare basic marketing reports to identify insights and improvement opportunities.
• Contribute to brand-building, demand-generation, and growth marketing initiatives.
• Participate in brainstorming sessions to develop creative ideas for customer engagement and market outreach.
• Coordinate with cross-functional teams to ensure consistent messaging across marketing and sales touchpoints.
• Stay up
📌 Marketing Specialist (Bengaluru)
🏢 Weekday AI
📍 Bengaluru