13 Oct
|
Werecruiters
|
Ahmedabad
13 Oct
Werecruiters
Ahmedabad
Hello Job Applicants,
Greetings from We Recruiters!!
We are hiring for SEO and Performance Marketing Executive position for one of our esteemed client in IT & Digital Marketing industry at Satellite location.
Experience: 2-3 years
Office Timings: 10:00 - 7:00
Employment Type : Full time , On site
About the Role
We are looking for an experienced and performance-driven SEO Executive & Performance Marketer who has strong hands-on experience with E-commerce and WooCommerce websites.
The ideal candidate should have practical knowledge of E-commerce SEO, Google Ads, Meta Ads, Google Shopping, Performance Max, keyword research, technical SEO, conversion optimization, and performance tracking.
The candidate will be responsible for improving organic visibility, website traffic, rankings, conversions, and paid advertising performance for E-commerce websites.
Key Responsibilities
E-commerce SEO & WooCommerce :
• Manage and execute SEO strategies for WooCommerce and E-commerce websites.
• Perform keyword research for products, categories, brands, and commercial keywords.
• Optimize product pages, category pages, landing pages, URLs, titles, meta descriptions, H1s, and content.
• Manage On-Page SEO, Technical SEO, and Off-Page SEO activities.
• Optimize E-commerce website structure, internal linking, breadcrumbs, and category/product architecture.
• Identify and resolve issues related to crawling, indexing, canonical URLs, redirects, duplicate content, XML sitemap, robots.txt, etc.
• Monitor and improve product and category page rankings. • Analyze competitors and identify new keyword and content opportunities.
• Monitor organic traffic, rankings, conversions, and revenue generated through SEO.
• Work on SEO strategies focused on traffic growth and E-commerce sales.
Performance Marketing
• Create, manage, and optimize Google Ads and Meta Ads campaigns. • Manage campaigns for E-commerce products, categories, and promotional offers.
• Work on Google Shopping and Performance Max campaigns.
• Perform keyword, audience, competitor, and campaign research.
• Monitor important performance metrics such as CTR, CPC, CPA, ROAS, conversions, and revenue.
• Optimize campaigns based on performance and business objectives.
• Test different ad copies, audiences, creatives, products, and landing pages.
• Manage advertising budgets and ensure efficient utilization of ad spend.
• Identify opportunities to improve campaign performance and overall ROI.
SEO Tools & Analytics
• Monitor website performance using Google Search Console and Google Analytics 4.
• Use SEO tools such as Semrush, Ahrefs, Ubersuggest, Screaming Frog, or similar platforms.
• Conduct regular SEO audits and identify technical and content-related issues.
• Track keyword rankings, organic traffic, conversions, and other SEO KPIs.
• Analyze website and campaign data to identify growth opportunities.
• Prepare weekly and monthly SEO & Performance Marketing reports.
Performance Monitoring & Reporting
• Track SEO performance, paid campaign performance, website traffic, conversions, and revenue.
• Prepare regular performance reports for internal teams and clients.
• Analyze campaign and website data and provide actionable recommendations.
• Continuously test and optimize strategies to improve traffic, rankings, conversions, and ROI.
• Stay updated with the latest changes in Google Search, SEO, Google Ads, Meta Ads, and Ecommerce marketing.
Client Communication
• Communicate with clients regarding SEO and Performance Marketing updates.
• Understand client business objectives and E-commerce goals.
• Provide strategic recommendations based on website and campaign performance.
• Coordinate with developers, content writers, designers, and other internal teams.
• Ensure SEO and marketing activities are completed within project timelines.
Required Skills
• 2–3 years of hands-on experience in SEO and Performance Marketing.
• Strong experience working with WooCommerce / E-commerce websites.
• Good understanding of E-commerce SEO and product/category optimization.
• Hands-on experience with Google Ads and Meta Ads.
• Knowledge of Google Shopping and Performance Max is preferred.
• Strong knowledge of keyword research and competitor analysis.
• Good understanding of Technical SEO.
• Experience with Google Analytics 4 and Google Search Console.
• Experience with SEO tools such as Semrush, Ahrefs, Ubersuggest, Screaming Frog, or similar tools.
• Good analytical and problem-solving skills.
• Ability to analyze data and make performance-based decisions.
• Good communication and client-handling skills.
Qualification
• Bachelor’s Degree in Marketing, Digital Marketing, Business Administration, Computer Science, or a related field.
• Relevant certifications in SEO, Google Ads, Google Analytics, or Digital Marketing will be preferred.
• Candidates with practical experience in E-commerce / WooCommerce marketing will be given preference.
What We Offer
• Salary: As per Interview & Experience
• Growth opportunities in SEO, Performance Marketing, and E-commerce Marketing
• Opportunity to work with multiple industries and E-commerce brands
• Creative and collaborative work workplace
• Opportunity to work on real-world WooCommerce, SEO, Google Ads, and Meta Ads projects
• Learning and growth opportunities in Digital Marketing
Thank you..!!
📌 SEO & Performance Marketing Executive (Ahmedabad)
🏢 Werecruiters
📍 Ahmedabad