13 Oct
|
Netflix
|
Mumbai
Netflix is one of the world's leading entertainment services, with over 300 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.
The Team
The Product Merchandising team connects members to Netflix's world of entertainment by blending intuitive merchandising and market expertise to position, promote, and present content so members find it easy and enjoyable to choose what they'll love. We're blending global scale with deep local expertise, and we're looking for people who can bring both.
The Role
As a Creative Merchandiser, you shape the merchandising experience for Netflix members in your markets - across creative, editorial, and catalog dimensions. You are a platform-first impact driver: someone who shapes how the Netflix experience looks, reads, and feels for members in India across every surface, every content format, and every moment.
What You'll Do
Shape the Local Member Experience:
• Lead distribution and promotion strategy for local title launches - from positioning and merchandising strategy through to post-launch performance.
• Drive the local merchandising calendar - planning activations around title launches, cultural moments, seasonal trends, and member lifecycle milestones throughout the year.
• Propose, develop and execute catalog activations (rows, hubs, custom promotions) that drive content discovery and reflect what resonates culturally with consumers in your market.
• Develop messaging campaigns - push notifications, emails - that connect members to content they'll love, timed to the moments and titles that matter locally.
• Editorialise catalog content beyond current launches to support member engagement, surfacing library titles and hidden gems at the right point in the member journey. Partner with cross functional stakeholders to drive business
📌 Creative Merchandiser (Mumbai)
🏢 Netflix
📍 Mumbai