Purpose: Generate leads, conduct site visits and close property sales for assigned projects while delivering a qualified customer experience.
Key responsibilities
• Handle inbound enquiries and follow up on leads from digital campaigns, walk-ins, channel partners and references.
• Make outbound calls, schedule and conduct site visits, and present project features, pricing, payment plans and USPs.
• Explain legal and regulatory basics (RERA registration, approvals, possession timelines) accurately.
• Maintain lead status and follow-up notes in the CRM daily.
• Negotiate within approved limits and convert prospects to bookings.
• Coordinate with the CRM, legal, accounts and loan teams for documentation and collections.
• Represent the company at exhibitions, property expos and on-site events.
KPIs: Site visits conducted, bookings closed, revenue achieved vs. target, lead-to-visit and visit-to-booking conversion, CRM hygiene.
Qualifications and skills
• Graduate in any discipline (BBA / MBA Marketing preferred).
• Strong communication, local market awareness and persuasion skills.
• Comfort with CRM tools and field work; two-wheeler or own conveyance is a plus.