Location: Hyderabad, Amgen India **Role Purpose** The Manager, RDBU Marketing Insights & Innovation serves as a strategic business partner to US Pharma Brand Leadership, including Brand Directors and Marketing Leads. The role combines a strong understanding of the pharmaceutical brand marketing ecosystem with advanced analytical thinking and AI-enabled insight generation to accelerate activation and execution of brand marketing strategies. ▪ The individual will identify growth opportunities, business risks and strategic actions through the synthesis of internal and external market intelligence, customer insights, brand performance data and commercial trends. ▪ Acting as an extension of brand leadership, the individual will leverage data, market research, competitive intelligence and AI tools to generate actionable recommendations that support decision-making and business impact. ▪ The role partners closely with Brand Marketing, Commercial Analytics, Data Science, Market Research, Customer Engagement, Forecasting, Market Access, Sales and Digital teams to shape brand strategy and execution. **Key Responsibilities** **Strategic Brand Intelligence & Decision Support** ▪ Serve as a strategic advisor to Brand Directors and Marketing Leads, supporting brand planning and commercial decision-making. ▪ Monitor brand performance, market dynamics, customer engagement trends and competitive activity. ▪ Identify growth opportunities, emerging risks and business implications impacting brand performance. ▪ Synthesize information from multiple sources into strategic narratives and actionable recommendations. ▪ Develop executive-ready insights and recommendations for leadership discussions. **AI-Enabled Insight Generation** ▪ Leverage AI tools such as Microsoft Copilot, ChatGPT, Codex and other approved platforms to accelerate insight generation and strategic assessments. ▪ Utilize AI-enabled approaches to analyze large volumes of structured and unstructured information. ▪ Develop innovative workflows and frameworks that improve the speed and quality of insight generation. ▪ Partner with Analytics and Data Science teams to identify AI-driven opportunities that support commercial effectiveness. **Marketing Insights & Commercial Intelligence** ▪ Analyze internal business reports,



commercial dashboards, market research, customer engagement data and competitive intelligence. ▪ Identify trends, performance drivers and unmet opportunities to inform brand strategy. ▪ Connect insights across HCP, Patient, KOL and commercial channels to provide a holistic view of brand performance. ▪ Support annual brand planning, launch planning and business reviews through insight generation. **Commercial Performance Reviews & Strategic Assessments** ▪ Lead Commercial Performance Reviews (CPRs) with Brand Marketing, Analytics and Commercial stakeholders. ▪ Translate business questions into analytical investigations and recommendations. ▪ Assess performance drivers across brand, customer, channel, market and access dimensions. ▪ Support quarterly business reviews and annual planning processes. **Cross-Functional Collaboration** ▪ Partner with Brand Marketing, Commercial Analytics, Data Science, Market Research, Customer Engagement, Forecasting, Market Access, Sales and Digital teams. ▪ Serve as a central integration point for commercial insights across functions. ▪ Drive alignment between insights, business priorities and recommended actions. **Required Qualifications** ▪ Bachelor's degree required; MBA, MS or other advanced degree preferred. ▪ 7-12 years of relevant experience in pharmaceutical brand marketing, commercial strategy, market research, business intelligence, commercial excellence, marketing insights or analytics roles. ▪ Minimum 5+ years supporting US pharmaceutical brands and commercial organizations. ▪ Strong understanding of the pharmaceutical brand marketing ecosystem, including Brand Marketing, Customer Engagement, Market Access, Sales, Commercial Analytics and Market Research. ▪ Demonstrated ability to synthesize insights from commercial reports, market research, competitive intelligence, customer engagement data and industry trends.



▪ Proven experience supporting brand strategy, commercial decision-making and business planning through actionable insights. ▪ Strong executive communication, storytelling and stakeholder management skills. ▪ Robust analytical, business problem-solving and strategic thinking capabilities. ▪ Experience leveraging AI tools and emerging technologies to improve insight generation and decision-making. **Preferred Qualifications** ▪ Experience supporting Brand Directors, Marketing Leads or Commercial Leadership teams. ▪ Knowledge of HCP, Patient and KOL engagement strategies and commercial performance drivers. ▪ Familiarity with pharmaceutical market research, competitive intelligence, forecasting and business planning methodologies. ▪ Experience partnering with analytics and data science teams. ▪ Understanding of omnichannel engagement and commercial effectiveness measurement. **Insights & Analytical Capabilities** ▪ Ability to interpret and synthesize data from commercial reports, brand performance dashboards, market research studies and competitive intelligence sources. ▪ Experience extracting actionable insights from business reviews, customer analytics and external market intelligence. ▪ Ability to identify trends, opportunities, risks and business implications. ▪ Experience translating complex analyses into concise recommendations and executive-ready narratives. **AI & Innovation Capabilities** ▪ Experience leveraging AI tools such as Microsoft Copilot, ChatGPT, Codex and similar platforms to accelerate insight generation and decision-making. ▪ Ability to utilize AI-enabled approaches to analyze information from multiple commercial and market sources. ▪ Experience developing prompts, workflows and frameworks that improve insight generation and strategic planning. **Success Measures** ▪ Quality and business impact of recommendations delivered to brand leadership. ▪ Identification of actionable growth opportunities and business risks. ▪ Effectiveness of Commercial Performance Reviews (CPRs) and insight generation. ▪ Influence on brand strategy, business planning and commercial decision-making. ▪ Stakeholder satisfaction and cross-functional collaboration effectiveness.

📌 Manager, RDBU Marketing Insights & Innovation (Hyderabad)
🏢 AMGEN
📍 Hyderabad