Company Description:
Gain Tailwind is a B2B marketing consulting firm providing senior marketing leadership and dedicated marketing teams to early and mid-stage technology companies. We operate as an extension of the leadership team, taking ownership of marketing strategy, planning and execution, with a transparent focus on business outcomes. Our Fractional CMO and Fractional Marketing Team models bring together brand positioning, go-to-market strategy, category development, thought leadership and demand generation into one integrated marketing function. With experienced leadership and a full-stack team, we help companies build, run and scale their marketing without the complexity of building an entire function in-house.
Role:
We are looking for an experienced Marketing Consultant who can independently lead client engagements, translate business objectives into marketing strategies and drive execution across brand and demand generation.
The role requires someone who can think strategically while managing day-to-day delivery,
working closely with client leadership teams and Tailwind's internal specialists. You will be responsible for developing marketing plans, managing client relationships, coordinating cross-functional teams and ensuring marketing programmes deliver measurable business outcomes.
Responsibilities:
• Marketing strategy and consulting: Understand client business objectives, markets, competitors and target audiences to develop integrated B2B marketing strategies, GTM plans and measurable marketing roadmaps.
• Client leadership and account ownership: Independently manage client engagements, build relationships with founders and senior stakeholders, lead strategic discussions and proactively identify opportunities for improvement and growth.
• Brand and demand generation: Plan and oversee initiatives across brand positioning, thought leadership, content marketing, account-based marketing (ABM), digital acquisition, events and demand generation.
• End-to-end