1. Agency & Internal Coordination
Act as the single point of contact between:
a. External digital marketing agency
b. Internal teams (operations, care managers, centers)
c. Founder/leadership for approvals and direction
2. Content & Storytelling
· Identify and develop real-life stories, case studies, and testimonials.
· Coordinate with centers to capture:
Elder journeys, family testimonials, caregiver stories
Ensure a consistent brand voice aligned with Care, Comfort, Dignity (CCD)
3. Photoshoots & Video Production
· Plan and execute:
Client testimonial shoots, center photoshoots, Brand videos
4. Digital Marketing Oversight · Work with the agency on: o Social media campaigns o Paid ads (Meta/Google) o Lead generation campaigns · Monitor: o Campaign performance o Lead quality o Conversion funnel
5. SEO & Website Coordination · Coordinate SEO activities with agency:



o Keyword planning o Blog/content pipeline o Website updates · Ensure alignment with: o Service offerings o City-specific targeting
6. PR & Brand Building · Identify and execute PR opportunities · Coordinate: o Media features o Articles, interviews o Awards & recognitions · Build Aaji Care’s positioning as a leader in elder care
7. Retail Marketing (Shop / Products) · Manage digital marketing for: o Aaji Care retail products (e.g., elder care essentials) · Coordinate: o Product campaigns o Marketplace listings (if applicable) o Promotions and seasonal campaigns
8. Budget Tracking & Reporting · Track marketing budgets across service lines · Ensure: o Cost efficiency o ROI visibility · Prepare monthly marketing reports covering: o Spend vs performance o Leads generated o Key outcomes
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📌 Digital Marketing Manager (Thane)
🏢 AAJI CARE HOME HEALTH SERVICES PRIVATE
📍 Thane