• 3–4 years of professional PPC/performance marketing experience
• Strong hands-on experience with Google Ads and Meta Ads
• Experience with LinkedIn Ads, TikTok Ads, Microsoft Ads, and other major paid platforms
• Ability to strategize, launch, manage, and optimize campaigns independently
• Strong understanding of targeting, bidding, budgeting, audiences, and campaign structure
• Experience with Search, Shopping, Performance Max, Display, and remarketing
• Hands-on experience with GA4, GTM, pixels, and conversion tracking
• Solid understanding of CPA, ROAS, CTR, CPC, CVR, and performance analysis
• Strong experience with CRO, A/B testing, and funnel optimization
• Experience with heatmaps, session recordings, and user-behaviour analysis
• Ability to plan A/B tests and interpret results and statistical significance
• Experience conducting PPC audits and identifying optimization opportunities
• Experience with client communication and performance reporting
• Ability to work across different industries, markets, and campaign objectives
• Ability to use AI tools effectively while maintaining quality and accuracy

📌 PPC Expert (Sahibzada Ajit Singh Nagar)
🏢 Matrix Marketers
📍 Sahibzada Ajit Singh Nagar