Why this role exists
Most brands make content. The best brands turn content into performance. At YHL, content is our fastest growth lever, and we want one person who is magnetic on camera and understands that a reel only matters if it stops the scroll and moves the number. You will not just shoot pretty videos. You will build the creative engine that feeds our brand and our ads, learn what actually converts, and make more of it, fast.

About YHL
We are one of India's fastest-growing D2C nutraceutical brands, building for the long haul across daily wellness, active nutrition, women's wellness and more. We sell across our website, Amazon, Nykaa and quick commerce. Content is our biggest bet for the next phase of growth, and you will be at the centre of it.

What you'll own
• Be the on-camera talent for YHL. Live and breathe reels and shortform, and shoot consistently, not occasionally.
• Know the product, brand and positioning cold, so every video is accurate and on-message, not just on-trend.
• Run ideas end to end with the content and editing team: ideate, script, shoot,



edit and ship. You brainstorm and you execute.
• Partner tightly with performance marketing to produce converting ad creative on a steady cadence, a real volume of winners, not one hero video a month.
• Read the data that matters: hook rate, hold and retention, thumb-stop, CTR, CVR and ROAS on creative. Turn those metrics into clear insight.
• Find the patterns. Spot which hooks, angles, formats and messages win, then build more of what works and kill what does not.
• Build content at scale. Turn your instincts into a repeatable system that produces volume without losing quality.

Where this role goes
This is built as a launchpad. As YHL's content engine scales, the person who builds it scales with it. The path runs from being the face of the brand to leading our creative, a Creator-Strategist Lead owning a team of creators and editors and the whole content-to-performance system. We move quick for pe

📌 Content Production Specialist (Bandra West)
🏢 YourHappyLife
📍 Bandra West