About Company:
HJ Software Private Limited is a software company that provides innovative, customized web-based solutions to small and medium enterprises. Our offshore development team has a proven track record in delivering web-related solutions on schedule and within budget, to clients of various industries.
Digital Marketing Specialist
Location Hyderabad, India
Experience Minimum 4 years in digital marketing
Employment type Full time
Work mode [On-site / hybrid]
About the role
We are looking for a Digital Marketing Specialist to plan, run and measure marketing across our digital
channels: search, social media, email and paid advertising. You will take campaigns from idea to results
and keep improving them with data.
This is a hands-on, all-round role for someone who is comfortable across channels, with solid SEO and
social media skills and an interest in how brands appear in AI-generated answers.
Key responsibilities
Campaigns and paid media
• Plan and run digital campaigns across search, social, email and display.
• Set up and manage paid search and paid social campaigns,
including budgets, targeting and
creative testing.
• Build and improve landing pages to raise conversion rates.
• Run email marketing: newsletters, automated journeys, segmentation and list health.
SEO and AI visibility
• Carry out keyword and topic research and optimize pages for on-page SEO.
• Work with developers on technical SEO issues such as crawling, indexing and page speed.
• Monitor how the brand appears in AI assistants and AI search results, and structure content so it
can be found and cited.
• Build authority through partnerships, digital PR and quality backlinks.
Social media and content
• Own the content calendar across the company's social channels.
• Create and publish posts, short videos and campaign content suited to each platform.
• Write and edit website, blog and email content with designers and subject experts.
• Engage with the community and respond to comments and me