Job Summary:
Lead and drive the overall marketing strategy for AEG, with accountability for brand growth, demand generation, student acquisition, marketing ROI and revenue contribution. Lead an integrated, data-driven marketing ecosystem across brand, digital, performance, content, product marketing, partnerships and admissions.

1. Strategic Planning, Business Growth & Leadership
• Develop and execute AEG’s comprehensive marketing strategy aligned with institutional goals, admissions and revenue objectives.
• Provide strategic direction to ensure marketing contributes to student acquisition, revenue growth, brand visibility and market expansion.
• Define annual, quarterly and monthly marketing priorities and forecasts for leads, applications, admissions, revenue and spend.
• Identify new geographies, audience segments, courses and demand-generation opportunities.
• Lead, mentor and coach a high-performing marketing team with transparent objectives, accountability and continuous upskilling.

2. Brand Management, Reputation & Communication




• Strengthen AEG’s brand identity and ensure consistent messaging across online and offline channels.
• Drive PR, corporate communication, reputation management and institutional storytelling.
• Oversee brand campaigns, creative direction and visual identity guidelines.
• Manage creative agencies, PR partners and media houses for quality, timelines and brand alignment.
• Monitor brand perception, market sentiment, reviews and competitor positioning.

3. Digital Marketing & Marketing Technology
• Oversee SEO, SEM, website experience, landing pages, social media, email marketing and online community engagement.
• Develop platform-specific strategies for Instagram, LinkedIn, YouTube, Facebook and emerging channels.
• Optimise website and landing pages for user experience, lead generation and conversion.
• Drive adoption of relevant AI, automation, analytics and MarTech solutions to improve productivity and efficiency.

4. Performance Market

📌 Deputy General Manager Marketing (Noida)
🏢 Asian Education Group,
📍 Noida