Job Description: Branding & Marketing Officer

Company: HiWox

Industry: HealthTech & Wellness Intelligence

Role Type: Equity-Only Founding Team Position

Work Mode: Remote / Hybrid

Commitment: 20–25 hours per week

About HiWox

HiWox is building a next-generation personalized wellness intelligence platform and Healthcare Operating System (HOS). The platform integrates data across nine dimensions of wellness with deterministic, explainable, evidence-backed algorithms to generate personalized recommendations, wellness programs, and actionable insights.

We are looking for a Branding & Marketing Officer to establish HiWox's brand identity, communicate its unique value proposition, build market awareness, and develop effective go-to-market strategies for its technology-driven healthcare innovation ecosystem.

Key Roles & Responsibilities

• Brand Strategy & Positioning: Develop HiWox's brand identity, messaging, value proposition, and positioning as a personalized wellness intelligence platform, differentiating it from conventional healthcare, fitness, and wellness offerings.




• Content & Communication: Plan and coordinate educational content, founder branding, product explainers, case studies, social media campaigns, and marketing materials across relevant digital platforms.
• Go-to-Market Strategy: Develop and execute practical marketing strategies to introduce HiWox to target segments, including healthcare professionals, gyms, clinics, corporates, colleges, and wellness communities.
• Lead Generation & Partnerships: Build marketing funnels, generate qualified leads, and support strategic partnerships, institutional outreach, events, and product demonstrations to drive adoption.
• Digital Marketing & Community Building: Manage social media presence, digital campaigns, email communication, and relevant online communities to increase brand awareness, engagement, and customer acquisition.
• Product Marketing & Launch: Translate technical features, wellness data insight

📌 Branding and marketing officer (India)
🏢 PD Consulting
📍 India