About Mind Plus
Mind Plus Hospital is Punjab's first state-of-the-art NABH-accredited residential psychiatric and rehabilitation hospital specializing in comprehensive mental healthcare, neuropsychiatric conditions, and de-addiction.
You get the stability of an established business with the speed, ownership, and creative freedom of an early-stage startup.
The role
You’ll own how MindPlus is positioned, marketed, and grown from the first Instagram post to the product roadmap. You’ll work directly with leadership, clinicians, engineering and sales with real budget and real data to back your ideas.
What you’ll do
Strategy and product
• Run market research and competitor analysis, and identify priority segments.
• Define MindPlus positioning and messaging that sets us apart in each market.
• Write business cases, covering use cases, revenue, and ROI, and turn strategy into transparent requirements for engineering.
• Build the product roadmap and lead launches from prototype to market.

Growth and digital marketing
• Plan and run SEO, SEM, and AEO (visibility in AI-driven search),



plus Google and Meta ads, email, and display campaigns.
• Manage the marketing database and lead pipeline across the app and at-home businesses.
• Run experiments and conversion tests, and shift spend toward what performs.

Brand and social
• Build our presence on Instagram, Facebook, and other platforms: strategy, content, community, and page optimization.
• Shape a warm, human, stigma-free voice for mental wellness.
• Manage reputation with the customer relations and sales teams.

Experience and conversion
• Work with internal teams to build and optimize landing pages and user journeys.
• Instrument conversion points and analyze the full patient journey across channels.

Partnerships and innovation
• Collaborate with hospital departments and manage media agency and vendor relationships.
• Evaluate emerging marketing technologies, including AI tools, and recommend what to adopt.

Your scoreboard
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📌 Digital Marketing Manager (Ludhiana)
🏢 MindPlus
📍 Ludhiana