Company: CollegeSathi
Location: Jaipur, Rajasthan
Experience: 3+ Years
Employment Type:Full-Time
About CollegeSathi
CollegeSathi is a rapid-growing higher education platform helping students explore colleges, courses, exams, and admission opportunities across India. Our mission is to simplify the student decision-making journey through reliable information and technology-driven solutions.
About the Role
We are looking for an experienced and result-oriented Performance Marketing specialist to drive lead generation and digital acquisition for CollegeSathi. The ideal candidate should have strong hands-on experience in EdTech/Education marketing, with expertise in Google Ads, Meta Ads, campaign optimization, and performance analytics.
Key Responsibilities
* Plan, execute, and optimize performance marketing campaigns across *Google Ads and Meta Ads*.
* Manage lead-generation campaigns with a strong focus on *lead volume, quality, and conversion*.
* Plan and manage performance marketing budgets efficiently.
* Monitor and optimize key metrics including *CPL, CPA, ROAS, CTR,
conversion rates, and overall campaign performance*.
* Analyze campaign data and make performance-driven decisions to improve ROI.
* Develop and implement strategies for *funnel optimization and lead quality improvement*.
* Work closely with the sales and admissions teams to improve lead conversion and campaign outcomes.
* Monitor landing page performance and suggest improvements for better conversion rates.
* Track leads through CRM and analyze the complete customer acquisition journey.
* Conduct A/B testing of creatives, audiences, ad copies, landing pages, and campaigns.
* Stay updated with the latest trends, tools, and best practices in performance marketing.
Required Skills & Qualifications
* *3+ years of hands-on experience in Performance Marketing.*
* *Prior experience in EdTech/Education industry is mandatory.*
* Strong expertise in *Google Ads and Meta Ads*.
* Proven experience managing *lea