1. Job Summary
We are looking for a dynamic, target-oriented, and experienced Admission & Marketing Manager to lead admission operations, develop marketing strategies, generate prospective student leads, and achieve admission targets. The candidate will be responsible for managing the admission team, implementing promotional activities, building relationships with students and parents, and strengthening the institution's brand presence.
2. Key Roles and Responsibilities
A. Admission Management
• Develop and implement strategies to achieve annual admission targets.
• Manage the complete admission cycle, from lead generation and counselling to application, follow-up, and enrolment.
• Supervise admission counsellors and ensure timely follow-up with prospective students.
• Monitor daily leads, walk-ins, applications, conversions, and confirmed admissions.
• Handle student and parent queries regarding courses, eligibility, fees, scholarships, and career opportunities.
• Organise admission campaigns, open houses, seminars, school visits, and counselling sessions.




• Maintain admission databases, MIS reports, and conversion tracking.

B. Marketing and Promotional Activities
• Plan and execute online and offline marketing campaigns to promote institutional programmes.
• Coordinate with digital marketing, social media, creative, multimedia, and advertising teams.
• Develop strategies for lead generation through digital platforms, educational fairs, seminars, and outreach programmes.
• Monitor campaign performance, lead quality, conversion rates, and marketing expenditure.
• Coordinate the preparation of brochures, banners, presentations, promotional videos, and other marketing materials.
• Identify recent markets, feeder schools, colleges, coaching institutes, and potential student segments.
• Strengthen the institution's visibility and brand reputation in the education sector.

C. Team Management
• Lead, guide, and motivate the admission and marketing team.
• Allocate targets a

📌 Marketing Manager (Ahmedabad)
🏢 SKIPS University
📍 Ahmedabad