Company: TEZZONIX - IT & Software Company
Company Location: Kochi, Kerala
Contact:
[email protected]
Job Location: Remote
Salary range -2.16 LPA - 3 LPA
Role Description
• Plan, launch, manage, and optimize campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other relevant platforms.
• Develop campaign strategies for course enrolments, certification preparation programs, workshops, webinars, and consulting services.
• Manage search, display, remarketing, lead-generation, and conversion-focused campaigns.
• Monitor campaign budgets, bidding strategies, audience targeting, creatives, keywords, and landing-page performance.
• Reduce cost per qualified lead while improving enrolment and revenue conversion rates.
• Develop measurable growth plans for Tezzonix courses and services.
• Identify new customer segments, markets, channels, partnerships, and promotional opportunities.
• Build full-funnel strategies optimizing awareness, lead generation, nurturing, conversion, retention, referrals, and repeat enrolments.
• Design campaigns for students, graduates,
working professionals, career switchers, corporate clients, and certification candidates.
• Conduct competitor, audience, pricing, keyword, and market research.
• Generate qualified leads for software training, AI courses, certification programs, and qualified services.
• Work closely with admissions and sales teams to improve lead follow-up and conversion.
• Define lead qualification criteria and monitor lead quality by campaign and source.
• Develop lead-nurturing journeys using email, WhatsApp, webinars, downloadable resources, and remarketing.
• Analyze the complete journey from advertisement click to inquiry, counseling, enrolment, and payment.
Ideal Candidate:
• Bachelor’s or Master’s degree in marketing, business, communications, technology, or a related discipline.
• Demonstrated experience in growth marketing, performance marketing, digital marketing, or customer acquisition.
• Hands-on experienc
📌 Digital Marketing Specialist (Kochi)
🏢 Tezzonix
📍 Kochi