What's Ditto?
At Ditto, our mission is to empower users with a deep understanding of insurance, enabling them to narrow down choices, sidestep common pitfalls, and ultimately make well-informed decisions. From delivering expert insurance advice to facilitating smooth policy purchases and providing dedicated claim support, Ditto ensures a seamless end-to-end insurance experience.
We pioneered the industry-first "No-spam" policy, underscoring our commitment to user-centric solutions. Over the past three years, we've successfully assisted over 1,200,000 users with personalised advice on health and term insurance. And we have a whopping 4.9 rating with 32000+ reviews on Google.
Ditto is part of the Finshots family, a leading financial newsletter boasting a subscriber base of over 500K+ and we are backed by India’s largest stockbroker, Zerodha.
Oh, did we mention– We won LinkedIn’s Top Startup award for two consecutive years - 2022 & 2023.

Ready to craft content that helps millions of Indians make sense of insurance?
About the Role




We’re looking for a copywriter who has hands-on experience specialising in copy for paid Meta Ads (Facebook and Instagram). Your primary responsibility will be to write and test copy for our health and term insurance campaigns to generate qualified leads. This includes hooks, primary text, headlines, calls to action, and short-form video scripts. This is a performance copywriting role, not a generalist content-writing role.
You should be able to explain insurance clearly without using fear, pressure, or misleading claims. We value accurate, empathetic messaging, along with the ability to test variations and use campaign results to improve the copy.

Who You Are
• Meta Ads Copy experience: You have personally written copy for paid Meta campaigns and can show examples of your work. This is a core requirement, not an added advantage.
• Performance-minded: You can explain what you tested, the campaign objective, and what you learned from the resu

📌 Copy Writer (Bengaluru)
🏢 Ditto Insurance
📍 Bengaluru