About the Role
We are looking for a strategic, data-driven, and creative Brand Marketing Manager to drive the positioning, messaging, adoption, and growth of our SaaS products. This role sits at the intersection of product, marketing, sales, and customer success, ensuring that our products resonate with the right audiences and achieve solid market penetration.

Location: Noida, India

The ideal candidate will have 4+ years of experience in Product Marketing within SaaS, B2B, or D2C environments, with a proven track record of launching products, driving customer engagement, managing digital marketing initiatives, and building compelling go-to-market strategies. You should be comfortable translating complex product capabilities into customer-centric value propositions while leveraging digital channels, social media, content, and AI-powered marketing technologies to drive awareness and demand.
If you enjoy working in a fast-paced environment, collaborating across teams, and creating impactful product stories that fuel growth, we'd love to hear from you.

Key Responsibilities




Product Marketing & Go-to-Market Strategy
• Develop and execute product marketing strategies aligned with business goals, customer needs, and market opportunities.
• Own product positioning, messaging, value propositions, and competitive differentiation across target segments.
• Lead go-to-market (GTM) planning and execution for new product launches, feature releases, and product enhancements.
• Create customer-focused messaging frameworks that effectively communicate product benefits and business outcomes.

Demand Generation & Digital Marketing
• Plan and execute integrated marketing campaigns across digital, social media, email, webinars, events, content marketing, and partner channels.
• Drive demand generation initiatives to support pipeline growth, customer acquisition, engagement, and retention.
• Collaborate with performance marketing teams to optimize campaigns across paid, organic, and ow

📌 Marketing Manager (Noida)
🏢 wTVision
📍 Noida