What you’ll do
• Build and run full-funnel campaigns: top of funnel to find new customers, middle of funnel to win over people who are interested, and bottom of funnel to close the sale
• Plan, launch and scale campaigns on Meta and Google (Search, Shopping, Performance Max, YouTube)
• Run sponsored ads on Amazon, Flipkart and Myntra
• Brief our designer on what to make, test hooks, formats and angles, and drop what isn’t working rapid
• Track ROAS, CAC, CTR, conversion rate, AOV and LTV, and judge results on delivered orders, not just placed ones (COD and returns are real)
• Set up and maintain tracking: Meta Pixel, Conversions API, GA4 and UTMs
• Find where the website loses buyers and fix it with landing page and A/B tests
• Build retention through email and WhatsApp: abandoned carts, repeat purchases and win-backs
• Manage the monthly budget across channels and report what worked, what didn’t and what’s next
• Work with influencers and UGC creators on campaigns that sell

You’re a fit if you




• Have 1+ years in performance marketing at a D2C brand, or at a good marketing agency where you handled D2C fashion or consumer brands
• Have run paid campaigns with real budgets and can show the results
• Know Meta Ads Manager and Google Ads well
• Understand funnels and can explain why a campaign is top, middle or bottom of funnel
• Are comfortable with numbers and spreadsheets, and make decisions from data, not gut feel
• Know what works on Instagram, and what doesn’t
• Can move fast: when an ad isn’t performing, you change it the same day, not next week

Extra points for
• Marketplace ads experience (Amazon, Flipkart, Myntra)
• Shopify experience
• Email and WhatsApp marketing tools
• Influencer and UGC campaign experience
• Basic Canva or editing skills to make quick creative changes yourself

📌 Performance Marketer (Mumbai)
🏢 SyncUp
📍 Mumbai