You will own conversion and real-time growth levers for Swiggy Food across India Next — 700+ Tier 2/3 cities — with a headline goal of +2pp conversion by March exit.
The India Next Growth team drives OPD, unit economics and competitive response for Swiggy's fastest-growing city cohort. This role sits at the centre of that charter: you will run city-level conversion programs, manage discount and delivery-fee levers in real time, turn Zomato intelligence into counter-moves, and ship new growth experiments. You will also lead Gen-AI adoption across the team so insights and interventions move faster than the market.
You will work closely with city leaders (CLBHs / CHs), Product, Data Science, Business Finance, Engineering and Ops.
Location: Bangalore · Team: India Next Growth · Level: Manager (open to Sr. Associate / Assoc. Manager for robust profiles)
Key Responsibilities
1. Conversions, delivery-fee revenue & projects (30%)
Own the +2pp conversion goal end to end, grow delivery-fee revenue without hurting conversion, and deliver the charter's key projects.
KPIs:
+2pp conversion by March exit · M2O / F2M · cancellation, RDC and O2A rates · BF / LN slot conversion · delivery-fee revenue per order · projects delivered on time and at impact
• Run Project Compass: set city-level conversion goals, identify drivers and land interventions with city teams.
• Partner with Product on conversion levers — Search, payment options (UPI / COD) and COD demand-shaping.
• Track and lift Swiggy One penetration and its conversion impact in India Next cities.
• Fix CX and ops-stress gaps: PSLA vs ASLA, WBS / GD / last-mile capping and long-tail city serviceability planning.
• Improve the funnel — M2O, F2M, null-search and menu relevance (FVO).
• Cut cancellations, RDC and O2A through COD controls and item stockout / availability fixes.
• Grow breakfast and late-night slot conversion.
• Delivery-fee revenue: grow delivery-fee revenue per order through fee constructs, rain