Overview

JOB DESCRIPTION: Product Marketing Specialist

• JOB IDENTIFICATION

APTEAN JOB TABLE: Product Marketing Specialist (comp team yet to confirm)

APTEAN JOB LEVEL: B

APTEAN JOB TITLE: B

REPORTS TO

Full Line:

Dotted line:

• GENERAL JOB SUMMARY

We are looking for a detail-oriented, highly collaborative Product Marketing Specialist to support our B2B Product Marketing team in bringing new solutions to market and driving adoption of existing products. This role works closely with Product, Sales, Demand Generation, Customer Success, and the Product Marketing Manager to execute go-to-market activities, develop sales-ready content, and gather the market and customer insights that inform positioning and messaging.

This role is a great fit for someone building a foundation in product marketing best practices — including market and competitive research, messaging, launch execution, and lifecycle marketing — who is comfortable learning to market AI capabilities, vertical and industry solutions and enjoys turning technical product details into clear, customer-friendly content.





The right candidate is a solid writer and researcher who is organized, curious, and eager to learn how to translate product capabilities into compelling value propositions. They are comfortable coordinating multiple workstreams, gathering input from cross-functional stakeholders, and continuously building their understanding of buyer personas, ICPs, and competitive positioning.

• SCOPE

NA

• ORGANIZATION (Indicate the job positions reporting to this role)

Full Line:

• Job (# of positions): 1

Dotted Line:

• Job (# of positions): 1
• PRINCIPAL DUTIES AND RESPONSIBILITIES

Key Responsibilities:

• Support the development and execution of go-to-market plans for new products, solutions, and releases.
• Draft positioning, messaging, and sales enablement content under the guidance of the Product Marketing Manager.
• Conduct market, customer, and competitive research to help identify trends

📌 Product Marketing Specialist (Bengaluru)
🏢 Aptean India
📍 Bengaluru