Digital Marketing Specialist (Paid Media & Analytics)
Company: InWork Global | Location: Kolkata, India | Employment: Full-time, In office, US Shift | Experience: 4+ years

Role Overview
InWork Global is a US-India software, AI, and digital marketing company seeking a hands-on Digital Marketing Specialist to manage and optimize Meta and Google Ads campaigns for US clients, with scope to work with UK and Australian clients as our client base grows. You will analyze performance data, manage conversion tracking, communicate directly with clients, and use AI tools and automation to improve marketing efficiency while validating recommendations for accuracy and business relevance.

Key Responsibilities
• Plan, create, launch, manage, and optimize Meta Ads (Facebook/Instagram) and Google Ads (Search, Display, YouTube, and Performance Max).
• Monitor campaign performance, budgets, CPA, ROAS, conversion rates, and lead quality.
• Analyze campaign data using GA4, Google Ads, Meta Ads Manager, and Google Search Console.
• Implement or validate conversion tracking, pixels, UTM parameters,



and attribution.
• Review AI-generated marketing strategies for accuracy, feasibility, and alignment with client objectives.
• Use AI tools for campaign research, performance analysis, reporting, and marketing workflow automation.
• Manage Google Business Profile and local marketing activities where required.
• Communicate directly with US clients (and UK and Australian clients as the portfolio grows), present performance insights, and recommend actionable improvements.
• Coordinate with creative, content, SEO, and execution teams to ensure timely, high-quality delivery.
• Own assigned deliverables, follow SOPs and QA processes, and document campaign changes, findings, and results.

Mandatory Requirements
• 4+ years of digital marketing experience, including agency experience managing multiple clients.
• Experience working directly with US-based clients.
• Proven hands-on expertise in creating,

📌 Digital Marketing Specialist (Kolkata)
🏢 InWork Global
📍 Kolkata