Job Title: Marketing Manager
Company: Hoora Technologies
Location: Nagpur (On-site)
Reports to: Marketing Head
Experience: 3+ years in Marketing Strategy & Performance Marketing
Employment Type: Full time
Job MissionYou will be the strategic engine behind Hoora’s demand generation and brand equity. Your mission is to bridge the gap between "Brand" and "Performance"—ensuring that every marketing rupee spent not only drives immediate service bookings and D2C sales but also strengthens Hoora’s identity as India's premier vehicle-care authority. You will own the full funnel, from top-of-mind awareness to long-term customer retention.
Key Responsibilities1. Performance Marketing & User Acquisition• Full-Funnel Ownership: Design and execute high-velocity customer acquisition campaigns across Meta, Google, and LinkedIn to drive app downloads and service bookings.
• ROAS & CAC Optimization: Manage and optimize significant marketing budgets, ensuring a healthy balance between Customer Acquisition Cost (CAC) and Lifetime Value (LTV).
• Hyperlocal Strategy: Implement granular,
location-based marketing strategies to support Hoora’s operations across 85+ cities.
2. Brand Strategy & Creative Direction• Brand Voice & Identity: Act as the custodian of the Hoora brand, ensuring consistency in messaging, tone, and visual identity across all digital and offline touchpoints.
• Content Synergy: Collaborate with the creative team to produce high-performing ad assets that tell a compelling story while driving measurable clicks.
• Market Positioning: Conduct competitor research and market analysis to refine Hoora’s value proposition in the evolving D2C and automotive service landscape.
3. Conversion Rate Optimization (CRO) & Automation• Funnel Optimization: Use A/B testing and heatmapping to optimize landing pages and app journey flows, reducing drop-offs and increasing conversion rates.
• Marketing Automation: Build and manage sophisticated CRM and automation workflows (Email, WhatsApp