We are looking for a strategic and execution-driven Product Marketer with strong expertise in SEO, performance marketing, product communication, and lead generation. The ideal candidate should have experience in SaaS products, understand consumer-style B2B marketing approaches, and be comfortable leading a team while working cross-functionally across product, sales, and content.

Key Responsibilities:

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Develop transparent product positioning, messaging, and value propositions.

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Create and manage SEO strategies to improve organic growth and search rankings.

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Plan and execute multi-channel marketing campaigns across paid, organic, email, social, and product channels.

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Drive lead generation by optimizing funnels, landing pages, CTAs, and conversion journeys.

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Manage and optimize performance marketing campaigns (Google Ads, Meta Ads, LinkedIn Ads).

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Apply D2C-style consumer thinking to build user-centric, relatable marketing communication.

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Work closely with product teams for GTM planning, feature launches, and product adoption initiatives.

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Conduct in-depth market and competitor research to identify gaps and new opportunities.
Create or collaborate on marketing assets like blogs, case studies, product pages, and landing pages.

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Track, measure,



and report campaign performance and product marketing KPIs.
Collaborate with sales teams to improve lead quality, lead flow, and conversion rates.

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Manage, mentor, and guide a small marketing team to ensure timely execution.

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Identify and explore new channels, tools, and strategies for product growth.

Requirements

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5+ years of experience in Product Marketing / Growth Marketing / Digital Marketing roles.

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Strong understanding of SEO, performance marketing, and lead generation workflows.

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Proven experience working with SaaS, or tech-based products.

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Previous experience in Product Led Growth

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Ability to translate complex product features into simple, outcome-driven messaging.

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Strong analytical mindset with a good understanding of marketing metrics and attribution.

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Experience handling or mentoring a small marketing team.

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Excellent communication, storytelling, and strategic thinking skills.

Preferred Skills

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Familiarity with tools like HubSpot, Google Analytics, SEMrush/Ahrefs, Mixpanel, Notion, Zapier, etc.

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Experience with product-led growth activities.

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Ability to balance creativity with data-driven decision-making.

📌 Product Marketing Manager (Jaipur)
🏢 Important Company of the Sector
📍 Jaipur