Maaya Vanam is a D2C house of brands, starting with Gutful, a food brand launching in December 2026.
With Gutful, we are reimagining traditional foods with clean ingredients and in convenient formats. We are starting with laddus transformed into convenient, individually packed bars. We replace jaggery with dates and add good for you ingredients like nuts, and our philosophy is that people shouldn’t have to abandon the foods they grew up with to eat better.
The vision is to build a global conglomerate from India.
About the Role
We’re looking for a Creative Producer who lives and breathes Instagram.
Think of the kind of creative presence Sahiba Bali built at Zomato. We’re looking for someone with that combination of personality, creative instinct and ability to turn everyday ideas into engaging content.
You’ll take ownership of our Instagram presence, from ideation and planning to shooting and publishing.
We already have an in-house video editor and growth marketer, so your primary focus will be creativity, content production and execution.
This isn’t a role where you’ll simply follow a content brief. We want someone who brings ideas, challenges perspectives and takes initiative.
Key Responsibilities
• Ideate and develop original Reels, recurring content formats and Instagram series.
• Identify emerging trends and creatively adapt them for our brands.
• Plan, organise and execute content shoots.
• Be comfortable appearing on camera and involving others in content.
• Work closely with our video editor to turn footage into engaging Reels.
• Own the content calendar and ensure consistent publishing.
• Collaborate with our growth marketer on organic and paid content.
• Analyse content performance, learn from results and continuously experiment.
• Bring fresh perspectives and actively contribute to building our brands.
Who We’re Looking For
• Someone who instinctively understands Instagram, internet culture and what makes content engaging.
• Robust creative ins