Job Title: Senior Manager – Social Media
Location: Gurugram, Haryana
Department: Marketing

Role Overview
We are looking for a highly strategic and experienced Senior Manager – social media to drive our social media vision, lead teams, and scale engagement, brand awareness, and community advocacy across all social platforms. This role isn’t just about execution — you’ll be expected to lead thinking, mentor others, make data-driven decisions, and collaborate at senior stakeholder levels to align social strategy with broader business objectives.

Key Responsibilities
Below are the responsibilities, upgraded to reflect senior-level expectations:

1. Strategic Leadership & Planning
o Define and evolve the long-term social media strategy in line with overarching brand, product, and business goals.
o Set ambitious but realistic targets (KPIs) in areas like reach, engagement, follower growth,
sentiment, and conversion.
o Stay ahead of digital and social trends, competitor moves, platform changes, and emerging tools -advise which to adopt or pilot.

2. Team Leadership & Development




o Lead and mentor a team of social media managers / content creators / community leads.
o Define roles, responsibilities, and performance objectives for the team; ensure ongoing training and growth opportunities.
o Provide guidance on best practices for content quality, voice & tone, creative storytelling, etc.

3. Content Strategy & Execution Oversight
o Oversee content calendar planning and ensure content is planned well in advance and aligns to campaigns, product launches, seasonal trends.
o Ensure brand consistency — voice, messaging, visual identity — across all social channels.
o Coordinate with creative, video, design teams (or agencies) to ensure high production quality.

4. Community & Brand Advocacy
o Build strategies to convert followers into active community members / brand advocates.
o Monitor brand sentiment and conversations in real time. Escalate or respond appropriately to negative feed

📌 Social Media Marketing Specialist (Gurugram)
🏢 Wellbeing Nutrition
📍 Gurugram