Job Description: Outreach & Link Building Manager

Department: Digital Marketing / SEO
Experience: 47 Years
Job Type: Full time
Location: Noida / Gurgaon
Work Mode: Work From Office / Hybrid (as applicable)

Job Overview

We are looking for an experienced, results-driven Outreach & Link Building Manager with a strong track record of acquiring high-quality do-follow backlinks from high Domain Rating (DR) websites, authoritative publishers, leading news portals, industry publications, and relevant niche websites.

The ideal candidate must have established relationships with digital publishers, journalists, editors, webmasters, bloggers, and media agencies, along with proven expertise in executing large-scale link-building campaigns that improve domain authority, organic rankings, referral traffic, and overall SEO performance.

The candidate should be capable of independently identifying link-building opportunities, negotiating placements, managing outreach campaigns, and delivering measurable results through ethical, white-hat SEO practices.

Key Responsibilities

1. High-Authority Link Building

- Plan and execute link-building campaigns to acquire high-quality do-follow backlinks from websites with strong Domain Rating (DR), Domain Authority (DA), organic traffic, and topical relevance.
- Build backlinks from authoritative websites, preferably DR 50+, with a focus on DR 70+ publications wherever relevant and commercially viable.
- Identify and secure contextual backlinks through guest posts, editorial mentions, resource pages, niche edits, expert contributions, and digital PR campaigns.
- Develop a sustainable backlink acquisition strategy to improve domain authority, keyword rankings, and organic search visibility.
- Ensure links are placed within relevant, high-quality content rather than low-value directories, link farms, or spam websites.
- Maintain a healthy backlink profile and monitor link quality, indexing, retention, and link attributes.

2. Relationships With Leading News Portals & Publishers

- Leverage existing relationships with leading news portals, digital media publications, online magazines, and industry-specific publishers.
- Establish and maintain relationships with editors, journalists, content managers, webmasters, and publication owners.
- Secure editorial mentions, contextual do-follow links, sponsored content placements, expert quotes, interviews, and brand features.
- Negotiate backlink placements and publication rates directly with publishers and media partners.
- Build a reliable network of publishers across relevant industries and geographies, particularly India, the US, the UK, and other target markets.
- Maintain a verified database of publishers, contact persons, publication rates, DR metrics, traffic estimates, and placement turnaround times.

3. Digital PR & Media Outreach





- Plan and execute digital PR campaigns to earn backlinks from reputable news websites and authoritative industry publications.
- Develop outreach opportunities around research reports, original data, industry insights, surveys, expert commentary, and thought leadership.
- Pitch stories and content ideas to journalists, editors, and online publications.
- Identify opportunities for unlinked brand mentions and convert them into relevant backlinks.
- Monitor competitor media coverage and replicate successful, legitimate PR and link acquisition opportunities.

4. Outreach Campaign Management

- Create targeted outreach lists using SEO tools and publisher databases.
- Develop personalized email pitches, follow-up sequences, and relationship-building campaigns.
- Manage outreach pipelines, publisher negotiations, placement approvals, and publication timelines.
- Use tools such as Ahrefs, Semrush, Moz, Majestic, Hunter.io, BuzzStream, Pitchbox, Respona, or equivalent platforms.
- Track outreach response rates, placement conversion rates, average acquisition costs, and campaign ROI.

5. Competitor Backlink Analysis

- Analyse competitor backlink profiles to identify high-value referring domains and content opportunities.
- Identify link gaps and develop strategies to acquire links from relevant websites linking to competitors.
- Monitor competitors' digital PR campaigns, guest-post placements, and editorial mentions.
- Prioritise link opportunities based on authority, relevance, genuine organic traffic, editorial quality, and cost-effectiveness.

6. SEO Quality Assurance & Reporting

- Track backlink acquisition, referring domains, do-follow versus no-follow links, anchor text distribution, and link retention.
- Verify published links, target URLs, anchor text, indexing status, and whether links are accessible.
- Prepare weekly and monthly reports covering links acquired, DR distribution, publisher quality, campaign spend, and SEO outcomes.
- Maintain an accurate backlink tracker and publisher relationship database.
- Coordinate with SEO, content, and digital marketing teams to align link-building activities with target keywords and landing pages.

Required Skills & Experience

- 4–7 years of hands-on experience in SEO outreach, link building, digital PR, or off-page SEO.
- Demonstrated experience acquiring quality do-follow backlinks from high-DR websites.
- Established working relationships with leading news portals, digital publishers, editors, and website owners.




- Proven ability to negotiate editorial placements and secure competitive publishing rates.
- Strong understanding of Domain Rating (DR), Domain Authority (DA), referring domains, anchor text, link equity, topical relevance, and search engine guidelines.
- Experience conducting backlink audits and competitor backlink gap analyses.
- Excellent written and verbal communication skills.
- Strong negotiation, relationship management, project management, and analytical skills.
- Ability to manage multiple outreach campaigns and deliver against monthly targets.

Preferred Tools & Platforms

- Ahrefs
- Semrush
- Moz and Majestic
- Google Search Console
- BuzzStream, Pitchbox, Respona, or similar outreach platforms
- Hunter.io or equivalent contact discovery tools
- Google Sheets, Excel, and reporting dashboards

Key Performance Indicators (KPIs)

Performance will be evaluated on measurable link quality and business impact rather than backlink volume alone.

- Number of qualified do-follow referring domains acquired per month.
- Number of placements secured on high-authority websites, including DR 50+, DR 70+, and relevant premium publications.
- Number and quality of placements on reputable news portals and industry publications.
- Percentage of published links that remain live after 90 days.
- Average cost per acquired referring domain and per successful placement.
- Outreach response rate and outreach-to-placement conversion rate.
- Improvement in referring-domain quality and backlink profile health.
- Contribution to organic rankings, referral traffic, and relevant landing-page performance.

Ideal Candidate Profile

The ideal candidate is a hands-on link-building professional who can demonstrate actual placement results rather than merely describe outreach processes. The candidate should have an existing publisher network, be comfortable negotiating directly with media outlets, and know how to acquire high-quality backlinks at competitive costs.

Candidates with proven success in SaaS, technology, financial services, e-commerce, digital marketing, or international SEO campaigns will be preferred.

Application Requirements

Applicants should provide:

1. A portfolio of websites and news portals where they have secured backlinks.
2. Examples of successful do-follow placements, including live URLs.
3. The DR/DA, estimated organic traffic, and topical relevance of representative placements.
4. Details of existing relationships with leading publishers and news portals.
5. Examples of monthly link-building performance and typical acquisition costs.
6. Experience handling campaigns targeting the US, UK, India, or other international markets.

Important: Candidates will be assessed on the quality, authenticity, and sustainability of their placements, not simply on the number of backlinks claimed.

📌 Outreach Manager and Link Building Expert (Gurugram)
🏢 Agile Ventures
📍 Gurugram