Role & responsibilities

Business Head SaaS Growth & Revenue for HelixtaHR and EazeeSign.

This is not a Digital Marketing, SEO, Sales Manager, or coordination role. We are hiring a senior commercial leader who can independently take complete ownership of business growth and revenue for both products.

The JD must clearly define that this person owns the complete commercial funnel:

Product Positioning, Pricing & Target Market
Website/Landing Pages, SEO, Content, Videos, Social Media & Digital Campaigns
Qualified Leads
Qualified Opportunities
Sales Follow-up
Demos
Proposals
Closures
Revenue

The objective is to create predictable and measurable product-wise revenue growth for HelixtaHR and EazeeSignnot only manage activities, leads, campaigns, or teams.

Preferred candidate profile

Functional authority and working structure

The Business Head will work closely with Management and lead the commercial direction across Digital Marketing, SEO, website and landing pages, content, videos, social media, campaigns, and BDM/Sales.

Existing department heads will continue to manage their respective functional teams and day-to-day execution. However, the Business Head must have authority to establish commercial priorities, identify gaps independently, question existing strategies, demand corrective actions, and hold the respective functions accountable for business outcomes.

This person must bring recommendations, solutions, execution plans, owners, timelines, and measurable outcomes to Management. Management should not be required to identify and communicate every gap in website, SEO, product positioning, AI messaging, campaigns, videos, or Sales strategy.

Key responsibilities

- Define product-wise revenue targets, target customer segments, market priorities, and go-to-market strategy.
- Drive qualified pipeline, customer acquisition, demos, proposals, closures, revenue forecasts, and revenue growth.
- Lead BDM/Sales performance, Sales process, key client discussions, and strategic closures.




- Improve website and landing-page conversion, product positioning, AI messaging, campaigns, content, videos, and social media from a commercial perspective.
- Align Digital Marketing, SEO, content, campaigns, and budgets with qualified pipeline and revenue outcomes.
- Review pricing, packaging, competitor positioning, customer objections, and lost opportunities.
- Establish CRM discipline, lead qualification criteria, follow-up SLA, pipeline forecasting, and revenue reporting.
- Track customer acquisition cost, marketing ROI, conversion gaps, and corrective actions.
- Build commercially accountable teams and processes.

The candidate must have:

- Minimum 12+ years of relevant B2B SaaS or technology experience.
- Proven direct ownership of revenue, business-growth, or P&L; targets.
- Experience leading both Sales/BDM and Marketing/Growth functions.
- Demonstrated success in building qualified pipeline, improving conversion, and closing business.
- Solid knowledge of SaaS go-to-market strategy, CRM, pricing, positioning, customer acquisition, and commercial reporting.
- Experience in improving underperforming Marketing-to-Sales funnels.
- Strong analytical, strategic, leadership, and execution capability.
- Verifiable evidence of previous revenue targets versus actual achievement, pipeline growth, conversion improvements, marketing budgets, team structure, and commercial results.

Digital Marketing-only, SEO-only, branding-only, agency-management-only, and Sales-management-only profiles should not be considered. We need a complete business leader with direct revenue accountability.

KPIs and candidate evaluation

The JD must include separate product-wise KPIs for HelixtaHR and EazeeSign, including:

- Revenue target versus actual achievement
- Qualified pipeline value
- Lead-to-opportunity, demo-to-proposal, and proposal-to-closure conversion
- Customer acquisition cost and marketing ROI
- Sales-team productivity and revenue contribution
- Lost opportunities, root cause, and corrective action
- Revenue forecast and expected closures

📌 Business Head-SaaS Growth & Revenue (New Delhi)
🏢 Rhysley
📍 New Delhi