Roles & Responsibilities:

- Plan, execute, and monitor email and WhatsApp campaigns using platforms such as MoEngage, WebEngage, Netcore, Gupshup, or similar tools.
- Manage audience segmentation, campaign scheduling, automated workflows, and performance tracking.
- Monitor email deliverability, including inbox placement, bounce rates, spam complaints, and domain reputation using Google Postmaster Tools.
- Maintain email authentication protocols, including DKIM, SPF, and DMARC.
- Analyse customer engagement flows, identify drop-off points, and implement improvements to reduce drop-offs and increase conversions.
- Track campaign performance, conduct A/B testing, and generate reports to optimise campaign effectiveness.
- Use Excel and Power BI for data analysis,



dashboard creation, and campaign performance reporting

Desired Candidate Profile

- Hands-on experience with campaign execution and customer engagement platforms.
- Experience with HTML email templates and robust proficiency in Excel.
- Practical knowledge of email deliverability, DKIM, SPF, DMARC, and Google Postmaster Tools.
- Understanding of campaign analytics, A/B testing, and customer journey optimisation.
- Experience with Power BI, dashboard reporting, and data visualisation is an added advantage.

📌 Marketing Automation Specialist (Hyderabad)
🏢 International Education Gateway
📍 Hyderabad