Role & responsibilities

Search Engine Optimization (SEO)

- Conduct keyword research, competitor analysis, and search intent analysis.
- Implement on-page and off-page SEO strategies to improve website rankings.
- Perform technical SEO audits and coordinate website optimization activities.
- Optimize website content, meta titles, descriptions, headings, URLs, and internal linking.
- Manage link-building activities and improve domain authority through ethical SEO practices.
- Monitor organic traffic, keyword rankings, impressions, and clicks using Google Search Console and Google Analytics 4.
- Identify SEO issues and implement strategies to improve website visibility and organic lead generation.

Pay-Per-Click (PPC) / Search Engine Marketing (SEM)

- Plan, create, manage, and optimize Google Ads campaigns, including Search campaigns.
- Conduct keyword research and competitor analysis for paid search campaigns.
- Manage campaign budgets, bidding strategies, ad groups, search terms, and negative keywords.
- Write compelling ad copies and optimize landing pages to improve conversion rates.




- Monitor CPC, CTR, conversion rate, cost per lead (CPL), and overall campaign performance.
- Track conversions and ensure proper measurement through Google Analytics 4 and Google Tag Manager.
- Optimize campaigns to improve ROI and generate qualified business leads.
- Prepare regular SEO and PPC performance reports and recommend data-driven improvements.

Preferred candidate profile

- 24 years of hands-on experience in SEO and PPC/SEM.
- Practical experience managing Google Ads campaigns.
- Strong understanding of on-page SEO, off-page SEO, technical SEO, and keyword research.
- Experience with Google Analytics 4, Google Search Console, Google Ads, and Google Tag Manager.
- Knowledge of conversion tracking, landing page optimization, and lead-generation campaigns.
- Positive analytical skills with the ability to interpret campaign performance data.
- Ability to manage multiple campaigns and meet performance targets.

📌 Senior Digital Marketing Executive (Greater Noida)
🏢 Fabmediatech
📍 Greater Noida