Roles and Responsibilities

1. Business Development & Sales

- Identify and develop new customers in industrial, commercial, infrastructure and power-sector markets.
- Generate leads through customer visits, networking, tenders and market research.
- Promote power transformers, distribution transformers, furnace transformers, solar transformers and transformer repair services.
- Develop and maintain relationships with existing customers, consultants, EPC contractors and electrical contractors.
- Achieve monthly and annual sales targets.

2. Technical Sales & Quotation

- Understand customer specifications, technical requirements and transformer ratings.
- Coordinate with the Design and Engineering team for preparation of General Technical Particulars (GTP), technical offers and drawings.
- Prepare quotations, costing and commercial proposals in coordination with the concerned departments.
- Study customer enquiries, tender documents and technical specifications.
- Coordinate technical clarifications and commercial negotiations with customers.

3. Customer & Order Management

- Follow up on quotations, purchase orders and pending enquiries.
- Coordinate with Production, Design, Purchase, Quality and Testing departments for order execution.
- Monitor order progress and communicate delivery schedules to customers.
- Handle customer complaints and coordinate corrective actions.
- Maintain customer relationships for repeat business and long-term partnerships.

4. Market Research & Reporting

- Monitor competitor activities,



market pricing and business opportunities.
- Prepare daily visit reports, sales pipelines and monthly sales performance reports.
- Maintain customer databases, enquiry records and follow-up schedules.
- Provide regular updates on order booking, sales forecasts and pending quotations to management.

Required Skills

- Strong knowledge of transformer products and electrical engineering fundamentals.
- Understanding of transformer ratings, specifications, GTP sheets, drawings and costing.
- Good negotiation, presentation and customer relationship management skills.
- Ability to identify new business opportunities and convert enquiries into orders.
- Proficiency in MS Excel, email communication and CRM or sales reporting tools.
- Willingness to travel for customer visits and business development.

Eligibility Criteria

- B.E./B.Tech/Diploma in Electrical Engineering.
- 312 years of relevant experience in transformer manufacturing, electrical equipment sales or technical sales.
- Candidates with prior experience in power transformer, distribution transformer or transformer repair sales will be preferred.
- Experience in tendering, industrial sales and EPC customer handling will be an advantage.

Key Performance Indicators (KPIs)

- Achievement of sales and order-booking targets.
- Current customer acquisition and enquiry generation.
- Quotation-to-order conversion ratio.
- Timely follow-up and customer response.
- Collection coordination and customer satisfaction.

📌 Walk-in || Sales Coordinator (Durg)
🏢 Barbrik Transformers
📍 Durg